现代化B2B电商平台需求与能力评估指南

A guide to evaluating requirements andcapabilities for modern B2B commerce platforms What’s inside The B2B buyer has changed. Has your commerce experience?....................................................................3 The main barrier: Legacy platforms.....................................................................................................................................6The cost of standing still .............................................................................................................................................................7 6 requirements and criteria for your B2B commerce modernization............................................................8Deep dive: The 4 foundational elements to support complex B2B operations.................................... 11 Why commercetools for B2B commerce.........................................................................................................................136 reasons why B2B enterprises choose commercetools .................................................................................... 13 commercetools B2B modules in detail....................................................................................................................16 Business Customers ..................................................................................................................................................................... 17Product Catalog .............................................................................................................................................................................. 18Storefront Search ........................................................................................................................................................................... 19Pricing ..................................................................................................................................................................................................21Promotions ........................................................................................................................................................................................ 22Deep dive: Hyper-personalization with Customer Groups for B2B.....................................................23Purchasing Processes............................................................................................................................................................... 24Deep dive: Handling unstructured data with the B2B Intake Agent................................................... 26Import/Export.................................................................................................................................................................................. 27Audit Log............................................................................................................................................................................................ 28Deep dive: The capabilities for B2B commerce across the buyer journey...................................... 29 Final consideration: Implementation................................................................................................................................30 Measurable benefits with commercetools....................................................................................................................31 Conclusion: From complexity to competitive advantage..................................................................................32 About commercetools..................................................................................................................................................................33 The B2B buyer has changed.Has your commerce experience? No one is getting younger — except the B2B buyer. In fact,71% of buyersare Millennials or Gen Zdigital natives who now hold purchasing authority and have zero tolerance for friction and poorbuying experiences. This generational shift has become true in every sense of the word. And this impacts what B2Bbuyers expect when purchasing products or services from suppliers: They want to find the rightproducts at the right prices, negotiate quotes efficiently, proceed with seamless approval flowsand order what they need. No frills, no friction. Just a job well done, faster and more efficiently. B2B suppliers that can deliver this frictionless experience are rewarded with repeated sales,increased average order value (AOV) and preferential purchasing. Case in point: When abusiness’ buyer experience is rated as “excellent,” sellersreduce deal cycle lengths by 31%. In addition to the digital shift in buyer behavior, investing in digital commerce has become animperative due to an inevitable inflection point: Agentic AI. The emerging tech is making inroadsinto B2B faster than anticipated — and changing the B2B purchasing