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The Hyaluronic Acid InjectableFillers Report Foreword Hyaluronic Acid Injectables by the Numbers04 02.Refining Facial Balance16 03.The Social Media Mix22 - Fact or Fiction?33- HA Injectables… Reliable34- HA Injectables… Versatile36- HA Injectables… Proven Safety38 05.HA: More Than a Supporting Role—Here for Good40 Research Methodology & References43 Foreword As the pendulum has swung back and forth, today there is a newunderstanding: caring for yourself is a marathon, not a sprint.A fear of looking overdone should be replaced with the knowledgethat it’s possible to receive subtle tweaks over time for resultsthat make you look healthy, refreshed, and, above all, natural. When the first Hyaluronic Acid (HA) Injectable filler received FDAapproval for the US market in 2003,1it cracked open the aestheticsindustry, creating possibilities where there had been none. Whilegetting a needle shot into one’s face was still novel, doctors could We hope this report inspires you to embrace a renewedunderstanding of HA Injectables, discover their power, Soon, everyone wanted to try this innovative, appearance-altering treatment that could smooth and plump skin, fill wrinkles,volumize facial contours, define jawlines, and emphasize lips.As HA Injectables became more widely available, so too did the Despite the number of happy patients who have receivednatural-looking resultsfrom dermal fillers for the past 22 years, there hasbeen a disproportionate focus on the outliers: the overcorrected,bulbous faces; lips that are comically large; and fears aboutmigration. These are cases on the margins, but the stories thathave been amplified on social media contributed to a swing awayfrom filler and toward alternate modalities. It has become the Hyaluronic AcidInjectablesby the Numbers 79 of consumers indicatethat they were satisfied/very satisfied with97 Research shows that of dermal filler patients arehappy to tell friends aboutany aesthetic treatments 2ndranked look was improved, muchimproved, or very muchimproved.4 Data from the AmericanSociety of Plastic Surgeonsshows that HA Injectables 75Over 75% of consumersstrongly agree that in the 50 The 40-54 age groupaccounted for 50% The Experts Lisa Espinoza, MD Terrence Keaney, MD Board-Certified Plastic Surgeon and Founderof Artista Surgery & Aesthetics in Portland, OR Board-Certified Dermatologist andCo-Founder of SkinDC in Arlington, VA Board-Certified Physician andFounder and Medical Directorof Board-Certified Nurse Practitionerand Co-Owner of Fulcrum Aesthetics “It’s an incredible honor to earna patient’s trust. When someoneloves their results, it doesn’t endthere—it becomes a long-termjourney we get to walk together.Helping people achieve their “Being able to look at a face andanalyze how to get a very natural,subtle result that people won’tnotice, but that makes the patient “I really value my relationshipwith patients and their treatmentjourney. Because of that, I find that “I’m so fortunate to be in a fieldwhere small changes can have 01.Naturally Refreshed Today’s desire for natural-looking, “undetectable” resultsis driving treatment that features HA Injectables. 02.Refining Facial Balance Assessing and re-evaluating the face during consultationsis key to delivering facial balance. 03.The Social Media Mix The online world has fueled misinformation and revealed alack of understanding among patients. But it’s also providinga positive place from which HCPs can educate and inform. 04.Elevating Education:The Need to Know The need for patient education offers HCPs an importantopportunity to highlight the reliability, adaptability, and safety 05.HA: More Than a SupportingRole—Here for Good The treatment goals of HA Injectables are evolving andadapting in line with the desire for natural-looking results. Chapters06 01. NaturallyRefreshed “The pendulum always swingsand a more natural aesthetic Brittony Croasdell, NP “There’s a desire formore subtle, naturalresults.Patients want it and I think the 78 strongly agreethat today, people Healthy, refreshed,confident. These are modern aesthetic goals in the United States,as consumers of aesthetic treatments shift away and younger millennials believe “providesnatural-looking results”is an extremelyor very important factor when choosing “My mission statement for along time has been lookinglike you haven’t had work “Natural-looking”means different things to differentpeople, with many seeking treatments that blend From refreshing a specific area to maintaining how apatient currently looks, HA Injectables can be customized Healthy- and natural-looking results are the standardproviders aim for, as the goal of HA is to subtly Many women consideringHA Injectables say they areconcerned their results“will not look natural”as a top areHAfillers?how muchper syringe?which is best? “When we treatpatients, it’s not tokeep going beyondthe boundaries of HCPs offer benefitsthat match patient goals,