India's tourism sector has demonstrated robust recovery and growth, driven by improved connectivity, enhanced infrastructure, and government initiatives. Key data highlights include:
- International tourist arrivals (ITAs) reached 20.57 million in 2024, a 8.89% increase from the previous year and a 14.82% rise compared to 2019. Foreign tourist arrivals (FTAs) rebounded to 9.95 million in 2024, marking a 4.52% growth over 2023 and a 52.15% increase from pre-pandemic levels in 2019.
- Non-Resident Indians (NRIs) accounted for 10.62 million arrivals in 2024, a 13.22% rise from 2023 and a 52.15% increase from 2019.
- Domestic tourism recorded 2.948 billion visits in 2024, a 17.51% increase from 2023, with Uttar Pradesh and Tamil Nadu being the top destinations.
- Foreign exchange earnings (FEEs) from tourism reached US$ 35.016 billion in 2024, up 8.78% from US$ 32.189 billion in 2023.
- Infrastructure development: The National Highway network expanded by nearly 60%, with over 7.8 lakh km of rural roads constructed. Airports increased from 74 to 160 operational units by 2025, and the metro rail network expanded to over 1,013 km.
- Government schemes: Initiatives like Swadesh Darshan 2.0, PRASHAD, and the Kashi Vishwanath Corridor have significantly boosted tourism, with the latter alone driving an 18-fold increase in Varanasi's tourist footfall.
- Future prospects: The sector is poised for sustained growth, with targeted investments in infrastructure, skill development, and sustainable tourism. Key opportunities include expanding tourist footprints beyond metro destinations, developing theme-based tourism, and leveraging medical and MICE segments. The government's focus on sustainable and responsible tourism will further enhance India's global competitiveness.
