AfCFTA实施：从价值链和区域集团学到的经验 AfCFTA实施：从价值链和区域集团汲取的经验

W H I T EP A P E R Images:Adobe Stock Contents Executive summary Introduction 1Findings: Key insights to inform AfCFTA implementation Insight 1Establishing integrated customs processesInsight 2Advancing mutual recognition of standardsInsight 3Recognizing the challenge of domestic taxes and fees Conclusion and way forward Appendix: List of acronyms Contributors Endnotes Disclaimer This document is published by theWorld Economic Forum as a contributionto a project, insight area or interaction.The findings, interpretations andconclusions expressed herein are a resultof a collaborative process facilitated and ©2026 World Economic Forum. All rightsreserved. No part of this publication maybe reproduced or transmitted in any formor by any means, including photocopying Executive summary AfCFTA’s impact depends on effectiveimplementation, regional coordination,integrated customs systems, regulatorystability and sustained private sector The African Continental Free Trade Area (AfCFTA) hasthe potential to transform Africa’s economic landscapeby deepening regional integration, strengthening valuechains and expanding intra-African trade. Realizingthis potential, however, will depend not only on Key takeaways The AfCFTA’s impact will be determined byoperational execution on the ground rather Some RECs provide tested institutional andprocedural models that can be adapted andscaled at the continental level. This white paper was developed under the WorldEconomic Forum’s initiative, Forum Friends of theAfrican Continental Free Trade Area (FF-AfCFTA). Itdraws on a private-sector-led case study implementedby the Global Alliance for Trade Facilitation, examiningthe cross-border movement of mango purée acrossthree regional economic communities (RECs): the Integrated customs systems and mutual recognitionof standards generate measurable reductions in Domestic taxes and fees, non-tariff barriers (NTBs),infrastructure deficits and security constraints Policy predictability and regulatory stability areessential to optimizing trade outcomes and require As these RECs serve as foundational building blocksfor AfCFTA implementation, the lessons emergingfrom this case study provide practical, evidence-based insights for scaling continental reforms. Thepaper aims to inform policy-makers, businessesand development partners on actionable steps Continued private sector engagement is critical totranslating AfCFTA commitments into commerciallyviable and development-enhancing outcomes. Introduction This paper examines cross-border mangopurée trade to identify practical lessons The African Continental Free Trade Area (AfCFTA) isthe world’s largest free trade area by membership.If fully implemented, it could increase real incomeacross the continent by 7% and boost intra-Africanexports by 81%, helping lift 30 million people outof extreme poverty by 2035.1By removing trade This white paper presents insights that emergedfrom a project led by the Global Alliance for TradeFacilitation and championed by the Coca-Colasystem in Africa under the FF-AfCFTA initiative.The project focused on the cross-border movementof mango purée and the trade facilitation challengesit revealed across three African regional economic However, many of these benefits will onlymaterialize if businesses understand and activelyengage with the agreement. Through its ForumFriends of the African Continental Free Trade Area(FF-AfCFTA) initiative, the World Economic Forum A full list of the acronyms used throughout this The Coca-Cola Company The Coca-Cola Company is a total beveragecompany with products sold in more than 200countries and territories. While global in scale,it operates with a strong local presence inevery community it serves. This global reachwith local focus is made possible through theCoca-Cola system, which comprises more than200 local authorized bottlers (typically referredto as their “bottlers” or “bottling partners”) and950 production facilities worldwide. All bottlingpartners work closely with customers – over30 million retail outlets worldwide – to execute suppliers, retailers and entrepreneurs. Deeplyrooted in local communities, the systemcreates jobs, strengthens industries anduplifts livelihoods. By sourcing, producing anddistributing locally where possible, it helps build In 2024, the Coca-Cola system supportedmore than 1 million jobs across its African valuechain – both through direct operations and awide ecosystem of suppliers. The system alsocontributed $10.4 billion in added value toAfrican economies, while spending $4.3 billionon local suppliers – representing 83% of total Background Under Pillar 1, the Coca-Cola system in Africachampioned a project focused on strengtheningagro-processing value chains, drawing on itsexperience developing a regional “Mango Hub”to enhance sourcing of inputs for its fruit juiceoperations across the continent. In 2023, the The Forum Friends of the AfCFTA (FF-AfCFTA)was launched at the Wo