2026年游艇市场报告

The Market Report 2026 By Sue Grant 2025, the year that was – and what a roller coaster wehad! Just when everyone in the Sales Team at Berthonthought we’d had the year to end all years in 2024 – YACHT SALES FOREIGN AFFAIRS Of course, the major theme in 2025 has been foreign affairsand on this subject the list is long. (as the News Channelsrattle on, for the first time an Editor’s note – correct at thetime of going to print!) The continuing conflict in Ukraineand now a full-blown war in Iran are a serious worry to thehuman race, we are in the vortex of a swathe of events which As we hurtle into 2026, we will be building on the gains thatwe made in 2025 and are expanding the Group to do more.This is against a backdrop where new yacht sales remain Our stable of new yachts continue to attract interest in thismarket, where we continue to sell to buyers who commissionyachts rather than buying off the shelf. Solaris Sail and Powerare well funded and continue to develop their brands andoffering which keeps the wheels in motion. We have a new The 47th President of the United States has graced the frontpages of newspapers around the world on most days of theweek for most of the year. Mr Trump was certainly very visible We also have a new Pope – Leo XIV and a new direction forthe Catholic Church. Challenging new yacht sales keep the brokerage marketmoving although buyers are looking for value and so recentquality yachts with good maintenance history and servicerecords are what is selling best. Pricing is key and particularly Economics have also been much on everyone’s minds withdeficits, taxes, tariffs, fuel prices, inflation, wobbling stockmarkets and a call to re-arm with the costs and difficulties In amongst all this, the yacht market has continued tomove and the Sales Group has put in another solid yearwith numbers across the board up by over 10% in our core The focus in 2026 for Solaris Sail which we represent in the UK,Finland, Sweden and the USA, will be on the Balearics wherewe will now fly the Solaris flag and offer a one-stop sellingand service option using both our sales office and service GROWTH IN THE MEDITERRANEAN SCANDINAVIAN EXCELLENCE Talking of Berthon Spain, we have continued in 2025 with ourmission to make the wonderful island of Mallorca, Berthon’shome in the Mediterranean with a crew of 40 in total inBerthon shirts. Our service operation headed by AndrewFairbrass has been working through the challenges ofrising marina and service charges on the island, with a shifttowards projects on larger yachts of 40 metres and upwards. In Sweden 2025 was an astonishing year for our office on thebreathtaking island of Orust. Internationally, yachtsmen lovethe quality cruising yachts for which Scandinavia is famous –Hallberg-Rassy, Najad, Swan, Arcona and much else. Magnus Of course, mainland Spain is also very important and wecontinue to handle the sales of a number of yachts there.Valencia is a great hub and we maintain a collection of yachtsfor sale in its ports, cared for by our agent there. We are also THE AMERICAN LANDSCAPE As ever, the jewel shining brightly in the Berthon Sales GroupCrown is Berthon USA, with a strong team in place. JenniferStewart, Alan Baines, Jeanie and Peter Houghton, Bill Rudkinand Jonathan Banks had a great year in 2025, cornering themarket in brokerage Moodys as well as selling them new.A plethora of yachts have found new owners, courtesy of We have changes in our sales business in Spain, whichcontinues to develop. Andrew Fairbrass as well as with HenkSijbranda who joined us last year and Nathalie Miguel-Elcano,our office manager, who is also an excellent photographerand videographer are a solid team. Simon Turner who hasbeen with Berthon, Northrop & Johnson and again with TARIFFS Which of course brings us neatly onto the subject of tariffs. In2024 they were a possibility, in 2025 they arrived with a bump,causing shockwaves around the planet across all walks of life,reminding us that we truly live in a circular village. Yachtinghas been far from immune to the effects, their introductionsaw pending sales fall away and American yachtsmen “ when putting a semi-custom yachton the market or an older yacht muchrefitted, it is a mistake to calculate the ITALIAN FOOTPRINT We have long recognised Italy to be a fantastic territoryfilled with charming people, great food and wine, and thehome to a collection of world class yacht builders. Italiansailors are chic and their yachts are too, so their brokeragemarket is filled with amazing yachts. Working with our man MARKETING INNOVATION Marketing is a key part of who we are. Our marketing teamworked hard in 2025 to increase our effectiveness, with arevised website and more of what we love to do – movingimagery, granular information and getting under the skinof the Berthon fleet. Our offering became more dynamicthis year and we also added the Berthon Podcast to ouroffering – not realising that not only was this a gre