最具价值、最强大的中国品牌年度报告（英）2026

China5002026 The annual report on the most valuable and strongest Chinese brands China’s top500 brandscross the $2trillion markin 2026 +TikTok/Douyincements its place as China’smost valuable brand for the third year running +State Grid of Chinacrosses $100 billion brandvalue threshold, marking a first in its history +AI in China shifts from model building toreal-world, scenario-driven deployment +Tsingtaobecomes China’s strongest brand onthe back of premiumisation, youth engagementand long-term consumer trust +Fastest growing brand:Fuyao Glass Industry’sbrand value skyrockets 139% to $1.2 billion +ESG champs:BYD, State Grid Corporationof China, Huawei, Alibaba Group, China NationalNuclear CorporationandBank of Qingdaolead the nation Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Global Soft Power Index7 Country Overview9 Sector Analysis12 Valuation Analysis26Most Valuable Chinese Brands 202627Fastest Growing Brand Value:31Fuyao Glass IndustryBrand to Watch:POP MART32 Brand Strength Analysis33 Sustainability Analysis36 Brand Spotlights38ICBC39HKEX42Bosideng44JINGDONG Logistics47 Brand Value Ranking (USDm)50 Methodology59 Our Services65 AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisationsof all types to connect their brands tothe bottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of buildingand maintaining brand strength has remained constant. Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and thegrowth of place branding have fundamentally reshaped how value is created. David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in businessperformance. This lack of clarity often creates a gap between marketing ambitionand financial decision-making, limiting the ability to invest for the long term. At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketinginvestment, support a transaction, or bring greater alignment across yourorganisation, our team is here to help. As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is readyto help you translate the data into practical next steps for your strategy. Global SoftPower Index China now ranks higher than the USin global Reputation Rank#20#2Score73.5/100+0.7 China Soft Power is defined as a nation’s ability to influencethe preferences and behaviours of various actors in theinternational arena (states, corporations, communities,publics, etc.) through attraction and persuasion ratherthan coercion. Each nation is scored across 55 differentmetrics to arrive at an overall score out of 100 a