2025Z世代职场蓝图：构建以创新与包容为核心的人才团队

Building a Workforce that Thriveson Innovation and Inclusion Q1 – 2024 ABOUT US Justin SmallCEO FSC is an independent creative agency based in Peckham,London. We partner with clients ranging from globalcorporates to UK start-ups to deliver exceptional strategicand creative work, using a unique, lean agency model toguarantee results while avoiding unnecessary costs andthe usual agency bullshit. Avalyn KasaharaHead of Impact Daria PetrilloSenior Art Director Katie SmithDesigner Jo DuffyManaging Editor IMAGE CREDITS Pg. 2 Photo by Tom Barrett (Unsplash)Pgs. 4-5 Photo by Matheus Bertelli(Pexels)Pg. 7 Photos by Keira Burton (Pexels),Ketut Subiyanto(Pexels), Tima Miroshnichenko (Pexels)Pg. 16 Life Matters (Pexels)Pg. 22 Tim Gouw (Pexels)Pg. 33 Nicholas Green (Unsplash) LUCY KEMP Lucy has spent over two decades working across differentindustries, developing a keen understanding of employeeexperience strategy. She is committed to creating theworkplaces we all wish we worked in, by listening toand valuing everyone's input, and applying her EX Auditmethodology. Her approach is grounded in data, andshe actively engages in research to genuinely grasp whatemployees desire from their experience at work, so thatshe can advise companies on how they can do the rightthing for the people that work for them. This paper isone of four she's releasing this year, aiming to provideactionable insights into improving workplaceenvironments for all generations, including thosejust entering the workforce and those already in it. ©2024. Future Strategy Club.All rights reserved. TABLE OFCONTENTS 12Zoomers vs Boomers: Perceptions and Misconceptions of Gen ZGetting Past the StereotypesThe Definition: Beyond Digital NativesModern Mindsets in a Traditional World 3Executive Summary 4IntroductionWho are Gen Z?Meet the Micro-GenerationsDiverse by DefinitionAn Emerging Majority inYour Workforce 18Z is for ZeitgeistCrisis as Background Noise#LIFETurmoil Meets Tenacity 23How Businesses Need to Adapt (Change is Good)One Size Does Not Fit AllGet (Inter)PersonalGet Clear on Transparent LeadershipCommunicate in All the Right WaysDon’t Rest on Your L&D LaurelsBe Genuine (and Genuinely Inclusive) About Psychological SafetyRespect Life Outside Work 30What to Do Right Now 36Three Top Takeaways for Employers EXECUTIVESUMMARY WHY YOU NEED TOREAD THIS REPORT and a workforce that’s engaged andmotivated. Conversely, those thatignore or misinterpret their needsrisk high turnover, decreased morale,and being outpaced by competitors.Alongside this we know that what theincoming generations want filters upwithin 2-5 years — so by getting it rightfor your Gen Z employees, you’reactually getting it right for everyone. •Adaptability in Management:Gen Z’s distinct characteristicsnecessitate a paradigm shiftin management. Transparentleadership, real-time communication,continuous learning opportunities,and an emphasis on psychologicalsafety are no longer “nice-to-haves”,but essentials. In an age where the workforce israpidly changing, understandingGen Z – the youngest entrants –is crucial for any forward-thinkingorganisation. Using a blend ofresearch methods that included acomprehensive survey, focus groupdiscussions and one-to-one chats,we spoke to over 2,000 members ofGen Z to shed light on their uniqueaspirations, preferences and needsas they navigate the professionallandscape. We also talked to around50 managers to get their views on thebenefits and challenges of working withGen Z. We hope our findings will providethe organisations employing them withthe insights and tools to attract and,more importantly, retain them. •Future Facing:With the blurringlines of work and life, the advocacyfor flat organisational structures, anda keen sense of social and politicalconsciousness, Gen Z is poised toredefine tomorrow’s workplace.Companies must stay abreast ofthese shifts to not only attract butalso retain this dynamic workforce. KEY TAKEAWAYS: •Global Mindset:Gen Z, oftendubbed “Zoomers”, are not justmillennials rebranded. Havinggrown up in an interconnecteddigital age, they possess a globalperspective, contrasting starklywith the previous generations. In this white paper, we unpack thesefindings, delving deep into theintricacies of what makes Gen Z tick,and exploring how companies canadapt and evolve to foster a symbioticrelationship with this new generation.The insights provided are backed byrigorous research, ensuring companiesare equipped with actionablestrategies to integrate Gen Zsuccessfully into their workforce. •Navigating a Complex Landscape:Their formative years, marred bysocio-political upheavals, theubiquity of social media, and theglobal pandemic, have made themresilient, adaptable, and hyper-aware.They seek stability but also purposein their professional pursuits. BUT WHYSHOULDYOU CARE? Well, aside from the sheer numbers,there’s the undeniable impact onthe bottom line. Companies that caneffectively tap into Gen Z’s potentialare li