2026年新闻行业报告

STATE OFJOURNALISM2026 TABLE OF CONTENTS Executive summary Executive summary01 How journalists work02 •Disinformation and lack of funding tie as top threats at32%,while concern about unchecked AI rises to26%, up 8 points. AI and social media15 •AI adoption reaches82%, with ChatGPT use climbing to47%and Gemini jumping to22%. Media relations25 points since 2024, though45%still rely on it for promotion. pitches that miss their beat. rises to61%and Bluesky momentum drops 14 points. How journalists work HOW JOURNALISTS WORK AI concerns surgeto 26%, as fundingand disinformation Disinformation and lack of funding remainthe top concerns, each cited by32%ofjournalists. But the biggest shift this year is AI. from18%in 2025 to26%, an 8 percentage-point increase, putting it level with publictrust at26%. dipped from36%to32%, suggesting thethreat landscape is widening rather thanconsolidating around a single issue. HOW JOURNALISTS WORK A majority saymisinformationis making misinformation has complicated theirwork over the past year.14%say ithas made reporting a great deal moredifficult, while another42%say it makesreporting somewhat more difficult. 9%say not at all. HOW JOURNALISTS WORK Most journalistssay their work feelsmeaningful, but their work as meaningful than anythingelse, with65%selecting that option. say the job feels exhausting and38%say it feels precarious, while43%find itrewarding and32%say it feels exciting. HOW JOURNALISTS WORK 56% of journalistsfeel supported in A slim majority of journalistsfeel backed by the tools andguidance they need.24%saythey are very well-supported and32%say somewhat supported,totaling56%on the positive side. 21%report feeling unsupportedto some degree. What’s one thing leadership at your organization can do to make you feel better supported? HOW JOURNALISTS WORK Nearly one-third say safetyconcerns have operate.7%say safety concerns havesignificantly affected how they do theirjob, and another25%say somewhat.That means32%have adjusted theirwork in some way due to safety risks. affected their work, with3%unsure. HOW JOURNALISTS WORK Most say theyusually haveenough time,but 15% rarelyor never do meet their standards most of the time.18%say they always have enough time,and39%say often. with14%saying rarely and1%sayingnever. Another27%fall in the middle. HOW JOURNALISTS WORK Just over half feelconfident abouttheir long-term confident and35%somewhatconfident, totaling53%on theoptimistic side. somewhat unconfident and9%veryunconfident, while17%feel neutral. HOW JOURNALISTS WORK Short-term jobsecurity outpaces feels very or somewhat secure overthe next year, only53%feel confidentabout their long-term career prospects. insecure about their current job. HOW JOURNALISTS WORK Role expansionholds steadyat 62% for the responsibilities have expanded.Just33%report no change, and5%say their duties have narrowed. HOW JOURNALISTS WORK Nearly half of full-time journalistsearn between $40,000 and $70,000 per year, makingit the most common salary band. and $100,000, while9%earn lessthan $40,000. than $100,000, including just1%earning over $250,000. HOW JOURNALISTS WORK Organizationalconfidence is steady, confidence in their organization’s long-term stability.21%say they are veryconfident and35%somewhat confident, concerned and11%very concerned,meaning29%carry meaningful doubts. workforce that is more confident thanconcerned, but far from certain. AI and social media AI AND SOCIAL MEDIA AI adoptionclimbs to 82%,with ChatGPTand Gemini journalists say they use none of the listedtools, down from23%last year, meaningadoption has risen from77%to82%.ChatGPT leads at47%, up from42%, while Gemini jumps from13%to22%and Claude doubles from6%to12%.Transcription tools hold steady at40%. AI AND SOCIAL MEDIA Reliance on socialmedia for reportinghas fallen 12 points Just21%of journalists now say socialmedia is very important to producingtheir work, down from33%in 2024, a 12percentage-point decline over two years. moderately important, meaning65%still see at least some value. But strongreliance has clearly softened, with34%now saying social media is only slightly ornot important to their reporting process. AI AND SOCIAL MEDIA 45% say social mediais very important forpromotion, holding Social media remains far more criticalfor promotion than for reporting.45%of journalists say it is very important forpromoting their work, unchanged fromlast year. Combined,72%rate it very orimportant this year. social media was important or veryimportant for promotion. AI AND SOCIAL MEDIA Facebook is themost valuablesocial platform forjournalists as X falls 28%of journalists say Facebook isthe most valuable social platformfor their work, keeping it in the topspot for the second year. drops to17%, down from36%in2024 and21%last year. Instagramcomes in at15%, and no otherplatform exceeds5%. AI AND SOCIAL MEDIA Journalists shift timetoward LinkedInand Instagram asBl