Chinese perspectives Navigating New Horizons: Introduction In an age of globalization where cross-border connections are more vital than ever for internationalrelations, economic growth and political stability, study abroad is viewed as a beacon of personaland professional opportunity by millions of students and their families worldwide. The pursuit of At the heart of international education lies China. With over a million students studying overseaseach year1, China is the largest study abroad source market in the world. In recent years, however,the study abroad industry has faced some disruptions as a result of the global pandemic,challenging economic environments, political tensions and changes to student visa policies. Whilst This paper delves into the latest trends shaping Chinese students’ study abroad intentions, lookingat both push and pull factors in the decision-making process. By exploring these trends, we unlock Research: overview This latest research took the form of an online survey, carried out by Pearson in collaboration withShanghai Newtrident between June 18 and July 1, 2024. The survey was conducted with a total of920 respondents from 16 target cities in China. Respondents were all under the age of 30 andwere either high school or university students looking to study abroad or employees already in the Research: key findings This research provides an up-to-date snapshot of the study abroad industry in China. It examines thewillingness of Chinese students and employees to travel abroad to study, their chosen destination ●Traditional study abroad destinations of the UK, the US, Canada and Australia remaindominant, with over two thirds of survey respondents listing one of the Big Four as their first ●New Asian destinations are cited as cheaper, safer and less culturally distant alternatives ●Academic excellence and experiencing new cultures remain key motivations for studyabroad The visa process and regulations of destination countries, for both study and work, impactcountry choice ●Study abroad choices are influenced most by family, agents and friends. In an age of onlineeducation influencers, teachers remain more influential than their social media counterparts ●Key barriers to wanting to study abroad include financial burdens, cultural differences, andlanguage proficiency ●Recognition by overseas universities is the top factor influencing the choice of proficiencytest The findings are largely consistent with the choices of our Chinese users:While the Big Four study destinations still dominate, emerging destinationsare catching up, including the rise of inter-Asia mobility. It’s a novel trendthat a larger part of Chinese students are also price sensitive and see Edwin van Rest CEO and Co-founder, Studyportals Navigating New HorizonsChinese Perspectives on Study Abroad Research Findings Chinese students form the largest single group of international students studying abroad, withsignificant growth year on year until the lockdowns of the Covid-19 pandemic in 2020. Whilst wehave not seen a return to the growth in the number of Chinese students studying abroad since the With the recent drop in international enrollment numbers felt across thesector, we have seen a drop in applications from all regions, including China.Although we hope for policy changes that will help to mitigate the reductionin international students moving forward, our department continues to work Lisa DeCoste Manager of International Admissions, Niagara College, Canada Students In our survey, 42.1% of students expressed a desire to study abroad. This figure was slightly higherfor university students seeking postgraduate courses of study (43.1%) than for high school students Among those students who expressed a desire to study abroad, grades and family income were keyfactors for both high school and university students. Navigating New HorizonsChinese Perspectives on Study Abroad High school students from private institutions are morethan twice as likely to express an interest in studying abroad Those students with higher grades show more interest in studying overseas as do those fromfamilies with higher incomes. High school students from private institutions are more than twiceas likely to express an interest in studying abroad compared to their peers from public schools.University students from elite 985/211/Double First universities7are much more likely to express Working professionals 36.4% of working professionals express a desire to go abroad to study in the next two years. Ofthese, there is a direct correlation between income and the desire to resume studies abroad. Thoseemployees earning between 600000 and 1 million CNY are almost three times as likely to respond Why is this? One factor that may be impacting this difference is the current job market in China.With unemployment running at over 5%, many college graduates are struggling to find employment.In 2020 (the last time figures for c