A study by Oxford Economics for theMotion Picture Association – South Korea ABOUT OXFORD CONTENTS Executive summary.................................................................................41. Introduction........................................................................................... 82.Total economic contribution of the audiovisual industry.......122.1. The contribution to South Korea’s GDP..........................................132.2. The contribution to South Korea’s employment........................142.3. The productivity of audiovisual workers........................................152.4. The contribution to South Korea’s tax revenue..........................15 Oxford Economics was founded in 1981 as acommercial venture with Oxford University’sbusiness college to provide economicforecasting and modelling to UK companiesand financial institutions expanding abroad.Since then, we have become one of theworld’s foremost independent global advisory 3.Economic contribution by segment............................................ 16 3.1. Film..................................................................................................................173.2. Television................................................................................................... 203.3. Video-on-Demand (VOD)...................................................................23 Headquartered in Oxford, England, withregional centres in New York, London, Frankfurt,and Singapore, Oxford Economics has officesacross the globe in Belfast, Boston, Cape 4.1. Exports.........................................................................................................294.2. Tourism.........................................................................................................314.3. Film festivals.............................................................................................334.4. Training programmes............................................................................33 We employ 700 staff, including more than 450professional economists, industry experts, andbusiness editors—one of the largest teamsof macroeconomists and thought leadershipspecialists. Our global team is highly skilled in 5. Appendix: Methodology..................................................................36 All data presented in tables and charts in this report are proprietary toOxford Economics, except where otherwise stated and cited in footnotes, The modelling and results are based on information provided by thirdparties, upon which Oxford Economics has relied in good faith in thepreparation of its analysis and forecasts. Any subsequent revision Oxford Economics is a key adviser to corporate,financial and government decision-makersand thought leaders. Our worldwide clientbase now comprises over 3,000 international To discuss the report further please contact: Oxford Economics6 Battery Road, #38-05, Singapore 049909 EXECUTIVE SUMMARY The audiovisual industry also generated substantialtax revenues for South Korea’s government, whichin 2025 amounted to approximately KRW 7,170 Our assessment covers the full supply chain,including producers, distributors, broadcasters,Video-on-Demand (VOD) services, cinemas, as While creating and delivering the films and programmes that global audiences value, South Korea’saudiovisual industry sustains substantial gross domestic product (GDP), employment, and tax revenuesthrough direct operations, purchases from domestic suppliers, and wage-financed spending across the We estimate that in 2025, South Korea’saudiovisual industry generated KRW 24,080 billionin GDP and supported 291,100 jobs. Within thistotal, direct operations of the industry accountedfor KRW 7,750 billion and 85,900 jobs, supplychain activities added KRW 10,440 billion and120,500 jobs, and induced household spending We extend our analysis by providing granularmodelling and forecasts for key segments of South Television (TV) remained the backbone,contributing around KRW 15,620 billion—roughly65% of the industry’s GDP contribution—withfilm adding KRW 4,960 billion (21%) and VOD afurther KRW 3,500 billion (15%). Together, thesesegments collectively supported around 291,100 The breadth of contribution is evident in thesectoral composition of employment. Informationand communication accounts for 116,500 jobssupported by the audiovisual industry, followedby business services with 30,500 and arts,entertainment and recreation with 24,600. Other Looking ahead to 2028, we expect VOD tocontinue to outperform the rest of the audiovisualindustry. In real 2025 prices, VOD’s direct GDPand tax contribution is projected to grow byabout 7.4% and 7.2% per year, respectively, with Alongside its broad sectoral contribution, SouthKorea’s audiovisual industry strongly supportsmicro, small and medium-sized enterprises(MSMEs). Across direct activity, the supply chain, Beyond its core economic contribution, SouthK