2024年巴西视听产业的经济贡献

ABOUT OXFORD ECONOMICS Oxford Economics was founded in 1981 as acommercial venture with Oxford University’sbusiness college to provide economicforecasting and modelling to UK companiesand financial institutions expanding abroad.Since then, we have become one of theworld’s foremost independent global advisoryfirms, providing reports, forecasts, andanalytical tools on more than 200 countries,100 industries, and 8,000 cities and regions.Our best-in-class global economic andindustry models and analytical tools give usan unparalleled ability to forecast externalmarket trends and assess their economic,social, and business impact. organizations, including leading multinationalcompanies and financial institutions; keygovernment bodies and trade associations; andtop universities, consultancies, and think tanks. September 2025 All data shown in tables and charts are OxfordEconomics’ own data, except where otherwisestated and cited in footnotes, and are copyright© Oxford Economics Ltd. This report is confidential to The MotionPicture Association and may not bepublished or distributed without theirprior written permission. Headquartered in Oxford, England, withregional centers in New York, London,Frankfurt, and Singapore, Oxford Economicshas offices across the globe in Abu Dhabi,Belfast, Chicago, Dubai, Dublin, Hong Kong,Los Angeles, Mexico City, Milan, Paarl, Paris,Philadelphia, Sydney, Tokyo, and Toronto.We employ 700 staff, including more than450 professional economists, industry experts,and business editors—one of the largest teamsof macroeconomists and thought leadershipspecialists. Our global team is highly skilled ina full range of research techniques and thoughtleadership capabilities from econometricmodelling, scenario framing, and economicimpact analysis to market surveys, case studies,expert panels, and web analytics. The modelling and results presented hereare based on information provided by thirdparties, upon which Oxford Economics hasrelied in producing its report and forecasts ingood faith. Any subsequent revision or updateof those data will affect the assessments andprojections shown. To discuss the report further please contact: Daniel Diamond:ddiamond@oxfordeconomics.com Alice Gambarin: agambarin@oxfordeconomics.com Oxford Economics5 Hanover Square, 8th FloorNew York, NY 10004 Oxford Economics is a key adviser to corporate,financial, and government decision-makersand thought leaders. Our worldwide clientbase now comprises over 2,500 international Tel:+1 (646) 786 1879 Photo credits Cover photo compilation: ponsulak, MIPImages / Shutterstock.com TABLE OF CONTENTS Executive summary4 2. Total economic impact of the audiovisual industry10 2.1The impact on Brazil’s GDP112.2 The impact on Brazil’s employment112.3 The productivity of audiovisual workers122.4 The impact on Brazil’s tax revenues12 3. Economic contribution by segment13 3.1Film and TV production and distribution143.2 Film exhibition153.3Television173.4 Video on demand203.5 Retail and reproduction23 4. Additional impacts24 4.1Tourism244.2Promoting Brazilian culture through audiovisual exports254.3Film festivals274.4 Training programs27 5. Appendix: Methodology29 EXECUTIVE SUMMARY CORE IMPACTS While producing and distributing the moviesand TV shows people love, the activities ofthe audiovisual industry sustain considerableamounts of GDP, jobs, and government revenuein Brazil. Production studios, TV operators,streaming platforms, and movie theaters allmake important direct contributions, deliversubstantial indirect impacts by buying goodsand services from their domestic suppliers, andinduce further economic activity by paying andsupporting wages along the supply chain. television production companies, broadcastingnetworks, post-production services, andfreelance technicians such as camera operatorsand sound engineers—created: •R$ 31.6 billion of GDP, equivalent to about12% of the Brazil’s utilities sector.•121,840 jobs, which is about the samesize as the industry manufacturingpharmaceutical products and over50% larger than the automotivemanufacturing workforce.•An average monthly compensation ofR$ 6,800, which was 84% higher than theaverage compensation in the country.1 The audiovisual sector is integral to Brazil’seconomy.We demonstrate this by estimatingthe sector’s domestic economic footprint.Our analysis comprises all aspects of theaudiovisual value chain, from producers,distributors, retailers, and online platforms,to the suppliers they rely on. A significant multiplier effectis associatedwith the activity of the audiovisual industryin Brazil. In 2024, for every R$ 10 millionof value added created directly by entitieswithin the audiovisual industry, there wasan additional contribution to Brazil’s GDPworth R$ 12 million from the supply chain andwage-induced spending channels, implyinga GDP multiplier of 2.2x. Similarly, for everyindividual directly working within Brazil’saudiovisual industry, the industry’s activ