2024上半年美国游戏媒体采买状况报告

Methodology Game Genre Reference Period Metrics 1.App Advertiser Volume:The total number of apps advertising in a set period.2.Ad Purchase Volume:The quantity of ads bought by apps.3.Ad Impression Volume:The count of in-app ads displayed in a given period.4.Ad Format Adoption:Thenumber ofads displayed by format, relative to other formats.5.Ad Campaign Duration:The length of time (in days) a typical campaign runs for. Video Ads There has been no more volatile app market than gaming inthe past decade. However, opportunities exist for appcompanies ready to strike. Introduction The market is evolving: hyper-casual has grown into hybridcasual. Live Ops continues to put the onus on retention, andrewarded ads gain real traction. New monetization strategies For success in 2024 and beyond, data-driven approachesremain crucial. Our latest report is avaluable tool formarketers looking for an edge on the competition. The US ranks1stinthe number of advertisersand2ndinad impressions. Since 2023,the numberofUS-based app advertisersremains stable, increasingjust 0.25% YoY. Theproportion of new advertisers Ad purchasesincreasedslightly (by0.46% YoY). However,the proportion ofpurchases ofnew ads Sportsgames rapidly roseup the charts of adimpressions by genre (anincrease of six places).Puzzle games rank first,and Match games fell from Video adsare the most prevalent ad type, dominating the top genres. Playable ads are a casual-friendly genre, only used in1% of RPG ads, but 13% ofHypercasual. Playable adsare most used byHypercasual(13%) titles.Shooting (9%) follows closebehind. The use of playable adshas more than doubled,from 3% in H1 2023to7%inH1 2024. Video adsdominateasthemost popular format.Match (87%) gamesshow themthe most among theirad Sports game ad campaigns ran the longest (47 days) than anyother.RPG campaigns (23.6) ran at almost half that rate. Mintegral case study: Winning the US market through intelligent bidding Achieve revenue growth through profitable and scalable Simultaneously target ROAS and CPI to maximize ROI. USGoogle PlayDownload Chart2nd 1.5x #1Global Partner The hyper-casual gaming market, especially in the U.S., isfiercely competitive. To achieve sustainable growth, a multi- Mintegral'sfocus on Target ROAS and intelligent bidding hasbeen instrumental in optimizing our user acquisition efforts Check out more client testimonials and howMintegral can help apps grow on our website. Mintegral is the leading programmatic advertisingplatform dedicated to helping mobile apps growglobally. With access to premium traffic, industry-leading machine learning, and interactive Discover more atwww.mintegral.com.