2024年生成式AI脉搏白皮书（第二版）：赋能人类（英文版）

INDEX AUGMENTED PEOPLETransforming Leadership0303 Use it. Adopt itNavigate Ambiguity0709 PULSE is a quarterly paper written by our specialistsHyper Efficiency inSoftware Development at CI&T who are implementing AI solutions at theforefront with our clients. Here, you will findreal-world data, actionable insights, and thetransformative impact of this ongoing revolution. ResourcesTalk to our specialists1516 AUGMENTEDPEOPLE How GenAI isredefining leadershipandempowering a new era of human potential reshaping our realities. This e-book delves into AI's profound impacton people and business empowerment. leadership and how strategic adoption is crucial to succeed.Join us as we delve into GenAI's potential to make us more adaptive, insightful, connected, and human. HUMANS + AI INTEGRATION we empower our people to blend their uniquehuman insights with AI's capabilities, creatingunprecedented opportunities for growth and discovery." IMPACT OF CHANGE,Leaders must grasp the profound from the depths of human connection to the transformation of work and society. VP, eCommerceEngineering, Domino's innovation with the potential to transform the ways that each ofwork in ways that may not be imagined yet. potential and guide our teams through uncharted territories.By fostering a culture of curiosity and resilience. HUMANS + AI INTEGRATION The first significant blow to human narcissism was the Copernican THE FOURTH BLOWTO THE HUMAN EGO. revolution, which displaced Earth and humanity from the center ofthe universe, challenging the belief in human dominance. GenAI challenges human self-perceptionand marks a new era in our understanding. 02.The second blow came from Darwin's theory of evolution, which refuted the notion of human separation fromthe animal kingdom, revealing that all living beings share a common Dora Kaufman consider the fourth narcissistic wound* bychallenging our uniqueness in creating and interpreting language,much like past scientific revolutions did. 03.Finally, Freud identified a third, more personal blow to humannarcissism: the realization that humans are not masters of their own minds and consciousness, as unconscious impulses anddesires influence their actions. fourth narcissistic wound - V.18 - Nº 1jan./abr.2024 São Paulo - Brasil SANTAELLA | KAUFMN THE EMBRACEFACTOR The integration of generative AI in the workplace,business, and relations provokes a reevaluation of whatit means to be human. It promotes a cultural reactionin which many people should embrace and incorporatethis technology into their activities. AMBIGUITY FLUIDITY# Orchestrating Humans and Agents ADOPT IT# Empowering people with AI HUMANS + AI INTEGRATION SCALING GEN-AI ISA 3 ACTS PROCESS CONTEXT USE IT. ADOPT IT.#Empowering people with AI 01.Demystify generativeAI for all internal teams tocreate adoption. bottleneck elimination,design and adopt newtools and ways of working Successful adoption of Generative AI is crucialfor workers, leaders, and organizations seekingto leverage its full potential. uncharted territories ofthe operational model,delving deep into what'spossible beyond currentunderstanding, thereby well-structured and phased strategyemphasizing user engagement and skill RESULTS “GenAI is a tool that requires skilled people to generate value. Wefocused on people's interaction with the technology for our initialadoption actions, diversifying the approach. We started with promptengineering training, followed by schedules for experience exchanges, The adoption journey ofnew AI toolsenabled a25%35% At the end of 2 months, weachieved an 80% adoptionratewith one of our largest clients.” increase in efficiency for amajor CI&T clientafter 8 months. CONTEXT NAVIGATE AMBIGUITY#Leading the change lies in their human-centric abilities to navigate ambiguity and translateit into a clear business vision. engagement in AI initiative are1.2x More likely to report significantproductivity gains* HUMANS + AI INTEGRATION "The hard skill becomes a technological commodity. RESULTS The leader needs to have morehuman skills to be able to translate the world's ambiguity setting an example, motivating the team, creating opportunities, andensuring an environment where people can learn. It's very much aboutlearning and engagement, and how leadership can promote this within human leader. The leader becomes this representative of humanconsciousness in a world where artificial intelligence will be makingmany decisions." engagedleadershipsare at least experiment andachieve significantproductivity gains. 50% CONTEXT NAVIGATE FLUIDITY#Orchestrating Humans and Agents In a world where everything is embedded,enterprises and leaders are challengedto orchestrate and navigate an intelligent acceptance and trust. By focusing on transparency, actiondirection, and personalization, organizations can meet userexpectations, enhance experiences, andbuild a symbiotichuman-AI relationship, improving usability