2025年印度尼西亚斋月营销操作手册

Table ofContents Ramadan on TikTok 2 Journey towards Brand Fame 3 Winning the Conversion Game This Ramadan playbook offers guidance oncampaign best practices, TikTok ad solutions,creative tips, and inspiring case studies! Ramadan on TikTok Inspiration and positive contents fueling What they want to see based on last Ramadan Our entertainmentDNA drives various acts of#TikTokMadeMe… 38%inspired to dogood during Ramadan In Ramadan 2025, it is a chancefor your brand to win their… show up Go full-funnel this Ramadan and beyondfor a sustainable growth overtime 360° solutionsbuilt to perform Solutions to capture attention,and accelerate the path to purchase Four key Ramadanmoments to win hearts, Get to know more about what our users do in eachof the moments to better help your planning Pre-Ramadan Euphoria with sense of preparation Content & Creative Tips 1.4x Set the stage for all of the excitement that Ramadan is coming onTikTok, to touch their hearts and minds that will drive their actions. Example: Recut your TVC to fit TikTok, use Symphony Assistant to analyzetrends, leverage the reflection mood (#persiapanpuasa,#menyambutramadan, #inspirasiramadan) on your storytelling angle. TikTok users are morelikely to get inspired onTikTok vs other platform Source: TikTok commissioned study conducted by Toluna on behavioursduring Ramadan among n=593 TikTok users and non-users in Indonesia, 2024 In-depth Ramadan connection and gearingfor big celebrations During Ramadan At this moment, ID TikTok users focus on the… See Ramadan as a time tofocus on personal growth See Ramadan as a time tobreak bad habits and start Organizing travel for Ads they wanted to see 44% Joyful journey from Eidpreparations to celebrations Cultural relevanceand tradition Top 3 content styleusers searchand watch during Ramadan: Content & Creative Tips Capture and go in-depth with Ramadan from the usersʼperspective, and strategize messaging from behaviours on the Reviews and testimonials 2Live video/livestream Example: #ngabuburit, Branded Effect to make Ramadan experience fun,work with creators and #RamadanStoryTime, put your product as 3 Source: TikTok commissioned study conducted by Toluna on behaviours during Ramadanamong n=593 TikTok users and non-users in Indonesia, 2024 Eid Celebration Lebaran At this moment, ID TikTok users focus on the… Content & Creative Tips 81% Be part of the celebration together with the audience, nurture notonly seasonal, but on long term brand love. Highlight all thecelebration aspects you can think of! Example: TikTok users activelycreate and share Eidcontent on the D-day. Work with creators to share how they celebrate Eid from Sabang toMerauke, Liveshopping Eid flash sale hour, showcasing Eid Foods Source: TikTok commissioned study conducted by Toluna on behaviours during Ramadanamong n=593 TikTok users and non-users in Indonesia, 2024 Top 3 activitiesthat TikTok usersPlanning to do after Eid celebration: Content & Creative Tips Extend celebration for more time before closingthe chapter, and highlight the transition period Post Eid shopping Example: Halal Bihalal gathering, #EidDump content, offer bundleproducts for after Lebaran celebration, inspiration Letʼs talk aboutthe Journey towards Understand the importance of Branding Strategywith Full-funnel marketing tactics throughout the Branding is all about.. It encompasses what the brand is known for:Its personality, attitude, and the associationsit creates, ultimately shaping how people feel Storytelling To deliver your brand stories, here are the key strategiesfor Ramadan to nurture long and short-term impact. Hereʼs how you get their hearts and minds throughyour branding in media flight recommendation Also, ensure that your Ramadan campaigns key messages have enough opportunity to sink in byfollowing TikTok Brand Basic…. Bundle for greater reachand impact across the funnel In Ramadan and beyond, consider bundling In-Feed Video (Brand Auction, R&F)with Premium Ad Format (TopView, Top Feed, Pulse, Branded Mission, Branded Effect) More tips! Branding + Performance - Shop Branding + Performance - Non Shop Suitable for advertisers with Performance Ads Non Shop Ads type:App InstallBudget breakdown: 40% pre, 35% Ramadan, 25% Lebaran Use a full-funnel strategy by merging branding with retargeting to engage and convert users Supercharge reach with actionthis Ramadan with TikTok + TV … Maximize reach and impact by combining TikTok + TV Next: Winning theConversion Gamein Ramadan Throughout the season… Our usersshop everywhere eCommercemarketplaces Online andin-Store Brand.com 1in2TikTok shopperslikely to shopoffline 1.6x 2.8 98% TikTok users aremostly marketplace Drive consumer actionsin Ramadan with Shop Ads Diversify short video content for better performance Utilize existing LIVE snippets andshort videos to drive higher CTRs Boost Affiliates contentwith VSA for higher GMV Step 2A