发现与DNV的区别

Discover the difference with DNV Brand guru Wally Olins, co-founder of Wolff Olins,pointed out – decades ago – that measured successfollowing a rebranding is actually not so much a resultof the physical action of rebranding but more becausethe organization is already on an upward curve whenit takes the prescient decision to rebrand. DNV GL ‘becoming DNV’ in March 2021 is a fine exampleof Olins’ theory, with evidence pointing to the organizationrapidly growing and successfully winning market share –and spreading out in the yachting arena over the pastdecade – already as the global leader in the maritimesegment. The name simplification is a natural consequenceof a successfully completed merger – in 2013 of DNV(Det Norske Veritas) and GL (Germanischer Lloyd) – andof having operated as a fully integrated company forseveral years now. DNV recognizes there is choice in the yacht market – itis already the partner of preference for a significantnumber of large motor, sailing and passenger yachtsunder construction and in operation. DNV unashamedlythrives on competition. Its 12,000-strong team, workingfrom 350 offices (and presently some 12,000 homes!),comprises some of the leading engineers and expertssharing information through accessible and powerful digitalsystems. That knowledge is already being tapped intoby savvy clients, and DNV is spreading the word throughseminars in yachting hubs (90 delegates attended thelast full-day DNV Superyacht Seminar at the Yacht Clubde Monaco) and webinars accessible to all (even ourcompetition sign up!) at no charge. DNV, in turn, regularlyattends, listens to and participates in The SuperyachtForum, hosted by The Superyacht Group in Amsterdam.Watch this space for a future keynote presentation. ‘Becoming DNV’ is simply one visible benchmark alongDNV’s progress – built through a combination of 157 yearsof history and expertise – as it continues to bring itsyachting expertise to the forefront of every superyachtowner’s, builder’s, designer’s and consultant’s mindwhen selecting a classification society and/or looking foradvisory services. DNV has noted that its markets, acrossall segments, are undergoing fundamental change. Relationship-building and keeping a DNV finger or twoon the pulse of the superyacht industry is a vital part ofpartnerships, while introducing the relevant DNV expert(s)to complex projects, whether the client is looking forclassification or advisory services, is key to an efficient start.DNV team members, at any moment, might be locateddeep underwater in the Mariana Trench, or isolating ina snowy mountain retreat in the Swiss Alps, but they arealways contactable whether in a submarine or on skis andsnowboards off-piste! possible, accessing DNV data from the shipping industry,DNV’s investment in digital technologies makes drillingdown to pertinent information fast and efficient. Rapid response, with enthusiasm for all yacht projects –from initial design brainstorming and straightforwardplan approval for DNV classification to solutions to highly-complex technical queries put to DNV Advisory services – isa factor recognized to be critical to newbuilds. DNV candraw on all its global network of specialists and vast dataefficiently thanks to its digital technologies, which havereceived significant investment over the past decade. Aswell as on DNV’s customer portal, My Services onVeracity,which is actively used by many proactive individuals in themaritime industry. Anybody can easily set up an account atveracity.com and delve into a wealth of knowledge andopen data – free – as well as meet Rebecca Brennan, whotook Veracity’s helm for a day in 2020, aged 16, as part of#Girls Takeover. Diversity has been at the heart of DNVsince before it became de rigueur. Line Dahl, Head ofCustomer Success and Onboarding Veracity, says: “Thoseleaders who have supported me have understood that it’snot just the responsibility of those who are less-representedto push their way forward; it’s also others’ responsibilityto make space.” Petra Autermann Head of CommunicationsEurope, Middle East & Africapetra.autermann@dnv.com Jonathan StruweHead of Section Pressure &Underwater Technologyjonathan.struwe@dnv.com With all the excitement of creating and operating theultimate works of art, design and engineering, embodiedin a superyacht, one should also reflect on DNV’s legacyof 157 years and its purpose, which has always been‘to safeguard life, property and the environment’. Whether a designer is looking to draw on the unrivalledmasts and rigging experience from our merged GL(Germanischer Lloyd) knowledge bank or an owner wantsto build the most silent or cleanest hybrid superyacht DNV’s team keeps those values in mind – and empowerscustomers and their stakeholders with facts and reliableinsights. As a trusted voice for many of the world’s mostsuccessful companies, the experts use their knowledgeto advance safety and performance. As well as inclassification, specialists in DNV’s Advisory