养宠模式的代际演变深度解析报告

From Boomers toZoomersA Deep Dive into theGenerationalEvolutionof Pet are here to prove it. Let’s dive into the fascinating generational differences among pet moms and dads.The bonds are as deep and complex as any in our lives, but the ways we express them might just surprise you. This survey was conducted by our friends at Morning Consulton behalf of Figo Pet Insurance (hey – that’s us!) The poll ran from January 12 - 17, 2024, and reached 2,204 U.S. adults,including 2,072 pet parents. We conducted the interviews online,ensuring the data represented U.S. adults accurately by adjusting forgender, education, age, race, and region. Our findings have a margin of not add up exactly to 100% due to rounding.Now that that’s out of the way, let’s dive in! Based the data from Morning Consult, here’swhat’s clear about today’s pet parents. Ageisn’tjust a number Gen Z pet parents are all about including their pets.Overnight trips? Check. Family photos? Double check. They’re aiming to give their pets VIP treatment. Could bebecause more than half of them report their pets get a bit Sustainability matters, particularly for younger pet parents. They’re not just grabbing any pet food off the shelf; they’rethinking about what’s in it and how it affects the planet.A solid third of them regularly cook up meals or snacks for their paw pals – talk about gourmet! It’s meorthe dog For the ladies, it’s all about 1:1 time with their pets. Manywould choose four-paws over first dates.TV night? Morelike cuddle night, even if it means choosing their pet over apartner. And if you’re not into their dog or cat, well, that might Separationof the speciesDog moms and dads are more likely to have a high involvement in their pets’ lives (and vice-versa).They’remaking big life choices, like where to live or travel, with theirdogs in mind.Cat parents are a bit more chill; cool withtheir cats joining them in bed more often than dog parents Surprisingly, only 1-in-5 pet parentsWe asked:Do you currently have pet insurance? currently have pet insurance.When it comes to getting their petscovered, younger owners take thecake over older generations. Millennials and 31% among GenZers We asked:Do you think it’s acceptable to letpets sleep in or on their owners’ bed? All Pet Parents79% Nearly 80% of pet parents are team‘pets in the bed’,but believe it or not,younger pet parents are a little less likelyto make room on the pillow. When it Adult Pet Parents76% Gen Z Pet Parents Let’s TalkAbout Pets,Baby! Who needs a first date when you’ve gotfour paws?More than half of pet parentssay they would rather stay infor a cuddlesesh with their pet. Sorry, Tinder! We asked:How likely are you to end a relationship withsomeone who doesn’t like or get along with your pet(s)? Over 1/3 of pet parents are ready toswipe left on a lover who doesn’tvibe with their dog or cat.Forwomen, this number rises to 42%.It seems that nearly 2 in 5 femalepet parents are choosing pets over PurrsandPopcorn We asked:If you could take your pet(s) tothe movies, would you? We asked:Would you rather watch each of the below with… Nearly half of women prefer lounging with their petsoversignificant others for TV time. Only a third of men agree. We asked:How often, if ever, do you include yourpet(s) in family photos? Half the pet parents out there aremaking sure their companions aren’tleft out of family photos, with GenZ leading the pack.They’re all about GotchaDay Gen Zer’s celebrate their pet’sbirthdays with gusto—75% of them, tobe exact—compared to 59% from othergenerations. Cake, anyone? We asked:Is your pet(s) a deciding factor inwhere you choose to live? Deciding on a den isn’t just about thenumber of bedrooms anymore.For60% of pet parents, their dog or cat isa key factor in their hunt for a home,with 57% of Gen Z leading the pack in Fashion-forward Gen-Z are all for flexing their pet loud and proud onclothes.But, when it comes down to it, the majorityconfess they don’t actually have any pet-themed clothing We asked:How often, if ever, do you dress yourpet(s) up in clothing? Most pet parents admit that clothingisn’t a daily staple for their pets.However, when it comes to decking out their dogs and cats, Halloweenreigns supreme as the go-to occasion.It’s primarily younger pet parents FurryFrequentFliers We asked:How often, if ever, do you bring yourpet(s) on overnight trips with you? The trend of pet-friendly travel ison the rise, with 58% of pet momsand dads including their curiouscopilots on trips.Younger petparents are particularly determined 48% of participants reveal their pets grapple with separationanxiety when left solo.Similarly, many pet parents confess to missingtheir pets deeply when apart. This bond is likely why so many opt to No, definitely not Don’t know your pet(s) suffer fromseparation anxiety? We asked:Do you believe your pet(s) makes youmore or less active? Across all demographics, pet parentsreport that pets have kicked th