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B L U E P R I N T Table of Contents Your AI Opportunity for PersonalizationThe Top Use Cases for AI in PersonalizationWebsite DesignPersonalized ContentPersonalized ExperiencesLocalizationPersonalized RecommendationsConversion OptimizationUser Segmentation and Analysis356576878 How Real-World Brands Get Results from AI in Personalization Ecommerce site sees 80% increase in conversions usingAI The Top Tools for AI in Personalization WebflowAmazon PersonalizeAirshipPersadoRasa.io1514161516 Your Next Steps with AI in Personalization About Webflow20 Your AI Opportunity for Personalization Marketers are rethinking what they know about personalization, and with good reason: AI is transforming what is possible—and what is expected—in consumer-brand Here's the thing: Buyers expect a consistent experience when interacting with brandsacross devices and channels. But up until recently, there was one big thing holding The old methods of personalization were based on rigid rules: if X, then Y. Predefinedrules and manual segmentation were just the way things were. That's all changed, thanks to AI. Consider the difference in just a couple of years: Then:Copywriters and designers created multiple versions of content for predefinedbuyer segments.Now:AI can generate unlimited versions of content—copy, images, audio, and even Then:Personalization was based on segmentation, grouping buyers based ondemographics or interests. Now:Generative AI powers hyper-personalization at an individual level, catering to Then:Most personalization was fairly static, based on pre-set rules and triggers.Now:AI can adapt content dynamically based on individual responses, resulting in a Then:Creating and managing personalized experiences was time-consuming, tedious, Now:AI-powered personalization occurs automatically in real time, dramatically Your AI Opportunity for Personalization These advancements bring incredible new ways to reach customers, along with dizzying But don’t worry: This guide shows you how to personalize buyer experiences with AI—and the best And that’s because we know a thing or two about personalization. The team atWebflowhas helped more than 300,000 businesses build and scale powerful,dynamic websites and offers a suite of tools to help marketers and brands create more AndMarketing AI Institutehas been helping marketing and business leaders understand,pilot, and scale AI since 2016 across all industries and sectors. The Top Use Cases for AI in Personalization Tomorrow’s personalization will look It can generate website content—copy,images, and video—or even code entirepages from a single prompt. And thanksto AI, building sites can be as easy as AI has unlocked dozens of new ways tocreate unique and engaging buyerjourneys—and soon, the possibilities will That means it’s easier than ever to: But right now, there are a few key areaswhere AI-powered personalization really Build faster, better, and morecollaboratively across a team.Detect and auto-correct accessibilityissues, adjusting font sizes and colorsfor better readability or auto-generating voiceovers and closedcaptions.Cater homepages and landing pages Website Design Generative AI is enabling new ways tocreate, design, and launch marketing The Top Use Cases for AI in Personalization Personalized Experiences Personalized Content Rigid segmentation is a thing of the past.With AI, you can now deliver hyper-personal experiences through chatbots, Content at the click of a button.AI-generated content doesn’t stop at yourwebsite. AI enables marketers to createcontent at scale and tailor that content to Tailor just about any customer With AI, savvy marketers can: Make product discovery intelligent,serving up smarter search results socustomers find what they want faster.Provide contextualized experiencesbased on factors like device type,location, time of day, etc.Create highly personalized pre-roll, Serve visitors individualizedrecommendations that increasecontent consumption.Tailor ads, emails, push notifications,and more to individual user behavior.Customize product descriptions andsurface the most relevant reviews. The Top Use Cases for AI in Personalization Brands earn higher engagement, longersessions, and greater loyalty. A win-win.The possibilities for personalized Localization Say goodbye to one-size-fits-all and Maximize the value of your data byunlocking information trapped inproduct descriptions, reviews, orother unstructured text to generatemore relevant recommendations.Create "Just for You" contentrecommendations based on userpreferences.Match products to a buyer’s needs,increasing sales, as well as cross-selland upsell opportunities.Recommend new items or trending Generative AI makes translation andlocalization easier, faster, and moreaccurate than ever before. From design totranslation to SEO, AI-powered tools make Streamline localization with machine-powered translation that can bereviewed and edited by a human.Sup