BUTTERFUL&CREAMOROUS品牌书

FrenchLightLuxuryBakingBrandB&C 看鉴品牌Brand Insight dBook IsAnOriginalCompilationofContentForTheDesignYouthLaboratoryAnd IsOnly For Internal &BUTTERFULCREAMOROUS 品牌文化BBRAND CULTURE 视觉系统BRANDIDENTIY 品牌简介 品牌标识/品牌色/品牌物料 品牌空间BRAND SPACE 品牌推广PROMOTION 产品周边／视觉海报／品牌联名檬素材 品牌空间 FRENCHLIGHTLUXURYBAKINGBRANDB&CBRANDBOOK2024 BRANDIDENTIY视覺系統 看鉴品牌BrandInsight 会员私享△严禁外传1品牌方案库·独家原创ORIGINALARRANGEMENT,PLEASEDONOTPLAGIARIZE B&C LOGOTYPE品牌标识 超级符号=可视化=贴近消费者 BUTTERFUL&CREAMOROUS灵感源于“美丽的”且“迷人的”这两个活泼生动的单词，在BUTTER&CREAM的基础上巧妙横生的表达了品牌的特质：高品质的原料作为基石，纯手工匠心制作保证品质，擅于创造话题吸引年轻消费者打卡拔草的品牌属性。 &不仅是品牌LOGO组成部份之一，也是代表产品的一个元素，更是与用户产生共鸣的一个文化符号。 BUTTERFUL & CREAMOROUS BRAND COLOR MATCHIING品牌配色 优雅与时尚同在 BRANDINSIGHTEXCLUSIVEORIGINALCONTENT "brand insight' is our exclusive, in-depth brand analysis column, accesible only to members. this columnoriginally curated by our contthe most extensive brand visual design resource library online BRAND MATERIALS品牌物料 品牌一致性 BUTTERFUL&CREAMOROUS的品牌物料整体以高饱和度的品牌色和品牌超级符号“&”为中心的视觉识别系统。考虑到日常在生活场景中的应用，强调干净、现代和略带奇趣的美感。清晰地保持了品牌的一致性。 BRANDIDENTIY品牌文化 看鉴品牌BrandInsight 会员私享△严禁外传1品牌方案库·独家原创ORIGINALARRANGEMENT,PLEASEDONOTPLAGIARIZE ABOUTFOUNDERS Aben Deeplyengagedincateringbrandmarketingfornearly1oyears;Thepioneerof newlightluxurybakeryandcateringbusiness;Has introduced many international brands to China and successfully operated them locally Brandandimprovebrandmarketingsystemmanagementtheory;GoodatunderstandingthepsychologyofyoungpeopleandextractingandapplyingittoempowerbrandsTherearerichsupplychainsandshoppingcenterbusinessecologicalresources. 深耕餐饮品牌营销近10年；轻奢烘焙餐饮新业态开创者；曾将多个国际品牌引入中国并且在本土运营成功品牌并完善品牌营销系统管理理论；善于洞察年轻人心理并予以提取应用赋能品牌；有丰富的供应链，购物中心商业生态资源 BUTTERFUL & CREAMOROUS法式轻奢烘培品牌 On January l, 202l, China's first store will be located in Xintiandi, ShanghaiContinuously dominating the local lifestyle high weight platform "Dianping" bread and dessert list, ranking firstAsofDec2023,26storeshavebeenopenedinvariousA-classcommercialdistrictssuchasShanghai/Beijing/Wuhan/Chengdu/Nanjing/Hangzhou/Suzhou/Ningbo/WuxiIncluding but not limited to A-class commercial district layouts such as Nanjing Deji, Wuhan Tiandi, NanjingIFC, Shanghai Henglong, Chengdu Taikouli, etc 2021年1月1日中国首店落户上海新天地持续霸榜本地生活高权重平台[大众点评】面包甜品榜单第1名截止2023年12月，陆续在上海/北京/武汉/成都/南京/杭州/苏州/宁波/无锡等多地A类商圈开业门店27家包括不限于南京德基，武汉天地，南京IFC，上海恒隆，成都太古里，等A类商圈布局 Create morethan 1obilliontopictrafficonChinese social media platforms suchas"Tiktok","Little Red Book',"B Station"and "Weibo"Brand positioning and continuous creativity of the team enable B&C to obtain ultra-high UGC content on social media品牌定位与团队的持续创造力使B&C在社交媒体获得超高UGC内容 BUTTERFUL&CREAMOROUS THE LEADING SOCIAL MEDIA PERSONALITYAT HOME AND ABROADNO.1 ON THE BAKERY AND DESSERT HIT 国内外主流社交媒体当家花旦面包甜点热门榜第1名 INSPIRATION品牌灵感 A SIMPLE IDEA: What does bread look like when made withhigh quality butter, flour, and seasonings? 个简单的想法：用高品质的黄油、面粉、调料，做出来的面包是什么样的? The name was in spired by"beautifuland glamorous'a witty expressionofourbakeryproducts,rich inbutterand cream WHAT ISBUTTERFUL & CREAMOROUS? BEAUTIFUL美丽的GLAMOROUS迷人的 BUTTERFUL&CREAMOROUSis inspired bythetwolivelywords"beautiful"and"GLAMOROUS"whichare cleverly expressed onthebasis of BUTTER&CREAM:high-qualityrawmaterials as thecornerstonehandmade craftsmanship to ensure the quality of the brand attributes that are adept at creatinga topic ofdiscussion to attract young consumers to visit and pull out the brand attributes BUTTERFUL&CREAMOROUS灵感源于“美丽的”且“迷人的”这两个活泼生动的单词，在BUTTER&CREAM的基础上巧妙横生的表达了我们的特质：高品质的原料作为基石，纯手工匠心制作保证品质擅于创造话题吸引年轻消费者打卡拔草的品牌属性。 Bread is a most common food in our daily life, while we create B&CMORE THAN A BREAD. It stands for a'WHEATED LIFESTYLE'innovated, healthy and my steriuos. We are just connecting the wordwith a piece of bread.: BREADANDTHEWORLDB&C不止是一家烘焙店，&是我们的超级符号，代表我们与世界的联接 B&C is more than a bakery, & it's our super-symbolrepresenting our connection to the world! What does & stand for? & is not only one ofthe componentsof the brand logo,but alsoan element that represents the product and acultural symbol that resonates with the user. BUTTERFUL& CREAMOROUS &代表什么？&不仅是品牌LOGO组成部份之一，也是代表产品的一个元素，更是与用户产生共鸣的一个文化符号 Super symbols=visualisation=consumerproximity超级符号=可视化=贴近消费者 BUTTERFUL&CREAMOROUS BRANDPOWER B&C的核心竞争力 MORETHANTHEBREAD PRODUCTPOWER产品力 SCENE POWER场景力 BRAND POWER品牌力 BUTTERFUL& CREAMOROUS BUTTERFUL&CREAMOROUS BRANDSENSES B&C感知力 MORE THANTHEBREAD FIVE SENSES OF BRAND 品牌五感 松弛感原生感存在感社交感氛围感 拥有贴近消费者的核心感知力HAVE CORE PERCEPTION CLOSE TO CONSUMERS With high-quality and innovative products and a space for immersive experience,And high communication design to build brand, Close to consumers and guide their lifestyles 用优质创新的产品，沉浸式体验的空间，以及高传播的设计塑造品牌贴近消费者的并引导消费者的生活方式 Upgrade Tradition B&C流量增益AIPL2.0模型 传统线下餐饮坪效逻辑店铺自然流量*转化率"客单价*留存率，租金高，流量少，店比人多，留存低，生意以周边人口为主 B&C不是传统经营附近的人的线下店而是一个面向全城年轻人的自带AIPL增益模型的线下店 BRANDIDENTIY品牌推廣 看鉴品牌BrandInsight 会员私享△严禁外传1品牌方案库·独家原创ORIGINALARRANGEMENT,PLEASEDONOTPLAGIARIZE 「产品周边』 时尚和高