About World Pet Association About PSC Report Sponsor The Pet Sustainability Coalition (PSC) is a globalnonprofit organization dedicated to helping the petindustry reduce its environmental and social impact.Our vision is a sustainable future where every choice Founded in 1950, World Pet Association (WPA) isthe pet industry’s oldest nonprofit-organization.They connect and inform pet professionals through WPA’s mission is to support the business needs ofpet retailers and to promote responsible growth anddevelopment of the pet industry by providing thoughtleadership on consumer and legislative issues; leadingefforts in the public sector to inform consumers and With over 200 members across 18 countries, PSCguides businesses toward measurable sustainableprogress. Through industry collaboration, education,certification programs, industry events, and research received PSC Accreditation. The PSC Accreditationprogram is the only certification in the pet industrythat measures and verifies a company’s sustainability from their events are funneled back into key industryorganizations and nonprofits, includingWorld Allianceof Grooming Associations,National Animal Interest Alliance (NAIA),USARK FL,USARK,HABRI,PetAdvocacy Network,Pet Sustainability Coalition,BEAK, For more information about WPA, visitwww.worldpetassociation.org. Contents Introduction Marketing and Innovation Trends Strategic Outlook for 2026 and Beyond Conclusion and Next Steps Appendix Letter from Our CEO Dear members, colleagues, and partners, Sustainability has become one of the defining forcesshaping our industry’s future. Evolving regulations,economic uncertainty, and rapidly advancingtechnologies are pushing businesses to adapt fasterthan ever before. Yet in the midst of this change,one thing is unmistakably clear: our industry advantage. Yes, challenges persist, from inflationand fragmented regulations to the environmentalfootprint of emerging technologies like artificial At the Pet Sustainability Coalition, our mission isto advance sustainability in the pet industry throughcollaboration, education and innovation. We work toalign companies across the value chain, establishshared standards, and create the tools andpartnerships that empower businesses of every contributors and editors who shaped this report -Allison Reser, Hannah Hintz, Chloe DiVita, and ourBoard of Directors. Your expertise and dedication We created this report to illuminate the pathahead. My hope is that it not only helps youunderstand the progress we are making together,but also inspires you to take the next step on yourown sustainability journey. Together, we can work Despite economic pressures and a complexregulatory landscape, the message from leadingcompanies is clear: sustainability is a growth Thank you for your leadership and partnership, Jim LamancusaCEO of the Pet Sustainability Coalition Introduction This report, "State of Sustainability in the Pet Industry 2025 Edition" marks asignificant milestone in how the pet industry is advancing sustainability, measuringprogress, and driving broader impact. With the generous support of a WPA grant,this report is designed to be the definitive sustainability resource for pet industry Data Sources in This Report For the first time, we're sharing the initial results of our member self-reported AnnualBenchmark Assessment (The PSC Benchmark), a collective snapshot of the pet industry's01 PSC Member Insights02 We summarized key themes observed within sustainability reports shared by our members,evaluated trends in product claims from the 80+ PSC Accredited companies, and Acquired Data We partnered with Nextin and BBMG to acquire exclusive pet consumer data. Publicly Available Industry Data04 We sourced data from reports from credible sources that track sustainability trends,consumer behavior, and market innovation across the globe and the pet sector. A Guide to This Report To help you build the business case for sustainability, this section outlines the mostcompelling market and innovation trends shaping the industry in 2025. We’ve collectedessential market and consumer data that shows consumer prioritization of sustainableproduct attributes is a critical opportunity of growth. From sustainability growing as a01 sustainable actions in your business. Strategic Outlook for 2026 and Beyond02 This section is forward-looking. We explore how emerging legislation and continuedtrends, such as the rise of AI, are set to impact the pet industry. We dive deeper intoincreased transparency mandates and how legislative pressure will fragment and intensify. How to use this section: Develop a strategic plan that ensures your business This final section translates data and trends into tangible next steps for companies at everystage of their sustainability journey. Building on the insights of 2025 and the outlook for2026. This section provides practical takeaways for driving progress and how to03 company’s current