永葆青春？2026年印度尼西亚抗衰老产业研究报告

Foreveryoung?Anti-aging report 2026 /Research Reality Contents Key takeaways Who cares about aging? Preventers, maintainers andindifferents Strategies for fighting time: lifestyle vs. treatments 15The treatments landscape Would you trust AI with your face? Foreword In Indonesia, the anti-aging category is less about chasing the most extreme interventions andmore about how consumers define the role of prevention in everyday life. YouGov data shows aclear split between those who see preventing signs of aging as important, those who take a moreneutral, maintenance-oriented view, and those who simply don’t prioritize it. That distinction matters for brands. It shapes not only what consumers say they want to try nextbut also what they’re willing to pay today and where they go to learn about new solutions. Acrossthe treatments landscape, awareness is broad, yet usage remains limited, pointing to a marketwhere trust, relevance, and low-friction entry points are critical to growth. •This report examines the Indonesia anti-aging opportunity through a practical lens:who is mostengaged, where intent is concentrated, what motivates each segment, and how brands canbuild trust and relevance to convert awareness into trial. EdwardHutasoit, General Manager-Indonesia & India Key takeaways Routine skincareis the gatewaytreatment Preventionmindset definesthe market Spendconcentratesamong preventers Future intent is highest forroutine anti-agingskincare. Moderate intentis spread across othertreatments. Those indifferent toprevention are more likely tospend nothing thanpreventers. The audience splitsintoaging preventers(77%),aging maintainers(8%),andagingindifferents(12%). Who caresabout aging?Indifference toprevention Not everyone sees anti-aging as a goal. In this survey,consumers fall into three groups based on howimportant they say it is to prevent signs of aging:agingpreventers;aging maintainers;andagingindifferents. Morethan threequartersofIndonesians believepreventingthesigns or agingis important But only 17% are actively taking measures to do so. Attitudes to aging: from don’t caretoforever young 30% 38% 17% 13% “I actively try toslow or reversesigns of aging” ”I would like toage gracefullybut maintain myappearance” “I don't reallythink aboutaging” ”I want to agenaturally” Generations andgender show nosignificantdifferences. 49%for women 37%for Men 20%for Gen X &Baby Boomers+ Three market segments based on the importance ofpreventing the signs of aging 77% 12% 8% aging-indifferentconsumers aging maintainers aging preventers •Avoiding the signs of agingmatters to this group.•Preventers have the highestspend and are most open tonew formats and therapies. •Maintainers believe thatpreventing the signs of aging isneither important norunimportant. Because they’reso few, this report will focus onother segments. •Preventing visible aging is a lowpriority for this group. Theyhave the lowest spend are leastopen to treatments in thefuture. Who are aging preventers, maintainers andindifferents? Women are more concerned with prevention in theIndonesia but not in Sweden and Denmark Indonesia aging preventers are nearly evenly split between men (49%) and women (52%). In markets such as the U.S. and Great Britain,preventers are mostly women.* Most Indonesian (85%) spend on skincare, supplementsor anti-aging products every month 69% Roughly how much do you personally spend monthly on skincare,supplements, or anti-aging products/treatments? (%) of theindifferentsstill spendmoney every month on anti-aging products. 33% ofpreventersspend overRp 500,000. Men are more than five times aslikely to spend nothing aswomen (15% vs. 3%). Strategies forfighting time:Diet, exercise,supplements Consumers often frame aging as a lifestyle issue, butprevention-minded consumers incorporate products andsupplements into their approach. Lifestyle leads but preventers add products and therapies All segments agree that exercise, diet, and sleep are the most important factors in aging. However, aging preventers are by farthebiggest believers in skincare and other therapies. For example, 25% believe that skincare treatments are one of the three greatest-impact factors in aging. This compares to only 9% ofindifferents, who are more likely to cite genetics as a key factor. Supplements aremainstream butpreventers buildbigger “stacks” Which of the following supplements do you currently take to supportyour health and wellbeing as you get older?Please select all that apply (%) Aging preventers lead others in allforms of supplementation,especially those related to aging. They’re especially more likely to usecollagen or omega-3. Get in touchsurveys?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign= The treatmentslandscape:Broad awareness,narrow adoption Wide product recognition doesn’t always translateinto usage. Future intent for anti-aging products isconcentrated in a short list of