永葆青春？2026年印度尼西亚抗衰老产业研究报告

Foreveryoung?I N D O N E S I A Anti-aging report 2026 /Research Reality Contents Foreword In Indonesia, the anti-aging category is less about chasing the most extreme interventions andmore about how consumers define the role of prevention in everyday life. YouGov data shows aclear split between those who see preventing signs of aging as important, those who take a more That distinction matters for brands. It shapes not only what consumers say they want to try nextbut also what they’re willing to pay today and where they go to learn about new solutions. Acrossthe treatments landscape, awareness is broad, yet usage remains limited, pointing to a market •This report examines the Indonesia anti-aging opportunity through a practical lens:who is mostengaged, where intent is concentrated, what motivates each segment, and how brands can EdwardHutasoit, General Manager-Indonesia & India Key takeaways Routine skincareis the gateway Spendconcentrates Preventionmindset defines Those indifferent toprevention are more likely tospend nothing than Future intent is highest forroutine anti-agingskincare. Moderate intent The audience splitsintoaging preventers(77%),aging maintainers(8%),andagingindifferents(12%). Who caresabout aging? Not everyone sees anti-aging as a goal. In this survey,consumers fall into three groups based on howimportant they say it is to prevent signs of aging:aging Morethan threequartersofIndonesians believepreventingthe But only 17% are actively taking measures to do so. Attitudes to aging: from don’t caretoforever young 17% 30% 13% 38% ”I would like toage gracefullybut maintain my “I actively try toslow or reverse “I don't reallythink about ”I want to age 20%for Gen X &Baby Boomers+ Generations andgender show no 49%for women 37%for Men Three market segments based on the importance ofpreventing the signs of aging 12% 77% 8% aging-indifferentconsumers aging maintainers aging preventers •Maintainers believe thatpreventing the signs of aging isneither important nor •Preventing visible aging is a lowpriority for this group. Theyhave the lowest spend are least •Avoiding the signs of agingmatters to this group. •Preventers have the highestspend and are most open to Who are aging preventers, maintainers andindifferents? Women are more concerned with prevention in the Indonesia aging preventers are nearly evenly split between men (49%) and women (52%). In markets such as the U.S. and Great Britain, Most Indonesian (85%) spend on skincare, supplementsor anti-aging products every month 69% of theindifferentsstill spendmoney every month on anti- 33%ofpreventersspend overRp 500,000. Men are more than five times aslikely to spend nothing as Strategies forfighting time:Diet, exercise, Consumers often frame aging as a lifestyle issue, butprevention-minded consumers incorporate products and Lifestyle leads but preventers add products and therapies All segments agree that exercise, diet, and sleep are the most important factors in aging. However, aging preventers are by farthebiggest believers in skincare and other therapies. For example, 25% believe that skincare treatments are one of the three greatest- Supplements aremainstream butpreventers build Aging preventers lead others in allforms of supplementation, They’re especially more likely to usecollagen or omega-3. Get in touchrch-surveys?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign= The treatments Broad awareness,narrow adoption Wide product recognition doesn’t always translateinto usage. Future intent for anti-aging products is Traditional skincare is the most widely used, thoughconsumers are open to other formats Vitamin injections, laser resurfacing and cellular skincare are the highest-intent step-up formats. Preventers leadintent across Those indifferent to the signs ofaging are much less open to movingbeyond traditional skincare. The Motivations foranti-aging care Preventers are driven byappearance and aging prevention Indifferent consumers may still beswayed by health and vitality but areless likely to be moved by aging- Speak to an expertsurveys?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2026-04-ID-Anti-Aging-Report Trusted expertsare key fortreatment Dermatologists and aestheticprofessionals are the top channelfor treatment discovery for all However, experts are much morelikely to reach preventers (57%) than What this means for skincare brands Format strategy: Messaging: Targeting: Use prevention mindset to prioritizeaudiences. Aging preventers are thegrowth engine and aging Lead with vitality + skin healthbenefits; reserve strongest Protect the gateway (routine anti-aging skincare) and test adjacentstep-ups (e.g. collagen and vitamin Trust builders: Channel strategy: Show up where each segmentactually learnsabout newtreatments (dermatologist/aesthetic For step-up formats, focus on proof,education, and credibility sig