永葆青春？2026年阿联酋抗衰老产业研究报告

Foreveryoung?Anti-ageing report 2026 /Research Reality Contents Key takeaways Who cares about ageing? Preventers, maintainers andindifferents Strategies for fighting time: lifestyle vs. treatments 15The treatments landscape Would you trust AI with your face? Foreword In the United Arab Emirates, the anti-ageing category is more than a “traditional skincare-only”category. YouGov data suggests a market where consumers are relatively comfortable exploring abroader mix of format from routine anti-aging products to adjacent, higher-touch options such asvitamin or collagen boosters. Our research shows a clear split between those who see preventing signs of ageing as important,those who take a more neutral, maintenance-oriented view, and those who are happy to let naturetake its course. That distinction matters for brands: it influences who spends in the category,which formats consumers are open to trying next, and where they go to learn about newsolutions. This report examines the anti-ageing opportunity in the UAE: who is most engaged, where intentis concentrated, what motivates each segment, and how brands can position routine skincare andinnovative treatments to meet consumers where they are. -Imran Ahmed, Regional Vice President, YouGov MENA Key takeaways Routine skincareis the gatewaytreatment Preventionmindset definesthe market Spendconcentratesamong preventers 66% of preventers spendAED100+ monthly vs 46% ofmaintainers and 35% ofindifferents. Notably, 71% ofindifferentsstill spendsomething every month. Future intent is highest forvitamin injections androutine anti-ageingskincare. Other optionsare relatively nicheoutside preventers. The audience splitsintoageing preventers(57%),ageing maintainers(24%),andageing indifferentconsumers(14%). Who caresaboutageing? Not everyone sees anti-ageing as a goal. In this survey,consumers fall into three groups based on howimportant they say it is to prevent signs of ageing:ageing preventers;ageing maintainers;andageingindifferent consumers. Most UAE consumersthink it’simportant toprevent signsof ageing However, only 12% actively take measures to slow or reverse them. Attitudes to ageing:where UAE consumers stand 9% 42% 33% 12% “I don't reallythink aboutageing” ”I would like toage gracefullybut maintain myappearance” ”I want to agenaturally” “I actively try toslow or reversesigns of ageing” Three market segments based on the importance ofpreventing the signs of ageing 14% 24% 57% ageing-indifferentconsumers ageing preventers ageing maintainers •Avoiding the signs of ageingmatters to this group.•Preventers have the highestspend and are most open tonew formats and therapies. •Preventing visible ageing is alow priority for this male-skewing group. They have thelowest spend are least open totreatments in the future. •Moderately engaged, thissegment is most likely torespond to low-friction “vitality”or “appearance” positioningrather than explicit “anti-ageing” positioning Who are ageing preventers, maintainers andindifferents? Who are aging preventers, maintainers andindifferents? Due to population-level gender imbalance, there aremore male ageing preventers in the UAE than female Despite this, women are more likely than men to be preventers (63% vs. 55%) Most UAE consumers (80%) spend on skincare,supplements or anti-ageing products every month 71% Roughly how much do you personally spend monthly on skincare,supplements, or anti-ageing products/treatments? (%) of theindifferentsstill spendmoney every month on anti-ageing products. 44% ofpreventersspend overAED300. Men are three times as likely tospend nothing as women (15%vs. 5%). Strategies forfighting time:Diet, exercise,supplements Consumers often frame ageing as a lifestyleissue, but many still incorporate products andsupplements into their approach. Lifestyle leads but preventers add products and therapies All segments agree that exercise, diet, and sleep are the most important factors in ageing. However, ageing preventers are thebiggest believers in supplements or vitamins, and skincare. Supplements aremainstream butpreventers buildbigger “stacks” Which of the following supplements do you currently take to support yourhealth and wellbeing as you get older? Please select all that apply (%) Ageing preventers lead others in allforms of supplementation,especially those related to ageing. They’re almost twice as likely thanother groups to use probiotics,botanicals, or collagen. The treatmentslandscape:Broad awareness,narrow adoption Wide product recognition doesn’t always translateinto usage. Future intent for anti-ageing products isconcentrated in a short list of formats. UAE consumers are open to some new treatments,even when awareness is moderate Future intent is strongest around routine skincare and a few adjacent formats, while a meaningful share still say they haven’t tried orwouldn’t try any of the options shown. Preventers lead inopenness totreatments