永葆青春？2026年阿联酋抗衰老产业研究报告

Foreveryoung?U N I T E DA R A B E M I R A T E S Anti-ageing report 2026 /Research Reality Contents Foreword In the United Arab Emirates, the anti-ageing category is more than a “traditional skincare-only”category. YouGov data suggests a market where consumers are relatively comfortable exploring a Our research shows a clear split between those who see preventing signs of ageing as important,those who take a more neutral, maintenance-oriented view, and those who are happy to let naturetake its course. That distinction matters for brands: it influences who spends in the category, This report examines the anti-ageing opportunity in the UAE: who is most engaged, where intentis concentrated, what motivates each segment, and how brands can position routine skincare and -Imran Ahmed, Regional Vice President, YouGov MENA Key takeaways Routine skincareis the gateway Spendconcentrates Preventionmindset defines Future intent is highest forvitamin injections androutine anti-ageingskincare. Other options 66% of preventers spendAED100+ monthly vs 46% ofmaintainers and 35% ofindifferents. Notably, 71% ofindifferentsstill spend The audience splitsintoageing preventers(57%),ageing maintainers(24%),andageing indifferentconsumers(14%). Who cares Not everyone sees anti-ageing as a goal. In this survey,consumers fall into three groups based on howimportant they say it is to prevent signs of ageing:ageing preventers;ageing maintainers;andageing Most UAE consumersthink it’simportant toprevent signsof ageing However, only 12% actively take measures to slow or reverse them. Attitudes to ageing:where UAE consumers stand 9% 42% 33% 12% “I don't reallythink about ”I would like toage gracefullybut maintain my ”I want to age “I actively try toslow or reverse Three market segments based on the importance ofpreventing the signs of ageing 24% 14% 57% ageing-indifferentconsumers ageing preventers ageing maintainers •Avoiding the signs of ageingmatters to this group. •Moderately engaged, thissegment is most likely torespond to low-friction “vitality” •Preventing visible ageing is alow priority for this male-skewing group. They have the •Preventers have the highestspend and are most open to Who are ageing preventers, maintainers andindifferents? Who are aging preventers, maintainers andindifferents? Due to population-level gender imbalance, there aremore male ageing preventers in the UAE than female Despite this, women are more likely than men to be preventers (63% vs. 55%) Most UAE consumers (80%) spend on skincare,supplements or anti-ageing products every month 71% of theindifferentsstill spendmoney every month on anti- 44%ofpreventersspend overAED300. Men are three times as likely tospend nothing as women (15% Strategies forfighting time:Diet, exercise, Consumers often frame ageing as a lifestyleissue, but many still incorporate products and Lifestyle leads but preventers add products and therapies All segments agree that exercise, diet, and sleep are the most important factors in ageing. However, ageing preventers are the Supplements aremainstream butpreventers build Which of the following supplements do you currently take to support yourhealth and wellbeing as you get older? Please select all that apply (%) Ageing preventers lead others in allforms of supplementation, They’re almost twice as likely thanother groups to use probiotics, Get in touchhttps://yougov.com/business/solutions/research-surveys?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign= The treatments Broad awareness,narrow adoption Wide product recognition doesn’t always translateinto usage. Future intent for anti-ageing products is UAE consumers are open to some new treatments,even when awareness is moderate Future intent is strongest around routine skincare and a few adjacent formats, while a meaningful share still say they haven’t tried or Preventers lead inopenness to Around a quarter of preventerswould try vitamin injections,compared to 11% of indifferent Motivations for Preventers lead on all anti-ageing Maintainers are more likely to bemotivated by vitality and improving Indifferent agers are more likely to Speak to an expertch-surveys?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign= Maintainers arereachable Preventers lead across channels,but the gap is especially Maintainers andindifferentsaremost reachable through word of Would you trust AIwith your face? AI-enabled skincare is an emerging space, but it’s notequally appealing to everyone. Prevention-mindedconsumers are most open to AI skin analysis and most 2424MethodologyUAE anti-ageing report 2026 The insights in this report were sourced via YouGov Surveys: Serviced–providing rapidanswers from the right audience. The multi-region survey was conducted from December 16, 2025–January 12, 2026 in 17markets:Australian= 1000; Canadan> 1000;Denmarkn> 1000; Francen> 1000;Germanyn> 1000;GreatBritainn>