拥抱“说做”的差距

Acknowledgments For their contributions to this report, the leadership team of Bain & Company’s Global Sustainability &Responsibility practice would like to thank the following people: Ginevra Bersani, Sasha Boldyrev, JanBudde, Nanette Byrnes, Simone Canu, Sonal Chawla, Jamie Cleghorn, Prashant Das, Jeff Derks, SimoneDoms, Grant Dougans, Katherine Duceman, Gail Edmondson, Giulia Gallo, Sheena Garg, Helen Gasche, SSidharth Ghosh, Keshav Goyal, Christian Graf, Chris Griffith, Tanya Grover, Aayush Gupta, Mridul Gupta,Netra Hirani, Sarthak Jain, Abhishek Jhanwar, Krystle Jiang, Paul Judge, Mehakpreet Kaur, OnurKayahan, Martin Kessler, Sune Kok, Ann Lee, Emily Leinbach, Pranav Malhotra, Joel Mann, MukulMathur, Ayushi Maurya, Kornelia Mazurczyk-Wolska, Samridhi Mehra, Peter Meijer, Amanda Michel, “Decarbonization That Works: Five Key Actions in Private Equity” was written in collaboration with CDP. Contents The Power of Pragmatism 2025 Trends3 Embracing the “Do-Say” GapWhat’s Still Stopping Consumers from Living Sustainably? Getting It Done26 AI and Sustainability: Shaping What’s NextThe CEO Playbook for Climate Resilience Transitions48 Why Leaders Must Focus on Carbon Removal Markets Now49 Circular Business Models Unlock New Profit and Growth54 The Power of Pragmatism For sustainability, 2025 is the year CEOs turned down the volume—and accelerated action. Sustainabilityremains a priority. Customers and consumers demand it. Risk and disruption make it essential. In just five years—the length of a typical CEO planning cycle—2030 targets will come due. Many of thelevers to meet those goals are already in motion and delivering tangible business value today. Forward- And yet, in our conversations, CEOs tell us today’s progress is not enough. Businesses must do more tohelp pull the world back within planetary boundaries. In this report, Bain experts bring diverse perspectives together with fresh research, sharp insights, andproprietary market intelligence to help business leaders navigate the journey to 2030 and beyond. The through line is clear: Pragmatic action on sustainability will distinguish tomorrow’s leaders. Jean-Charles van den BrandenLeader of Bain’s Global François FaelliGlobal Head of Capabilities 2025 Trends Embracing the “Do-Say” Gap4What’s Still Stopping Consumers from Living Sustainably?11 2025 TRENDS Embracing the “Do-Say” Gap Three pragmatic questions that shift sustainability from ambition to action. By Jean-Charles van den Branden, François Faelli, John Blasberg, Dominik Utama, Martha Moreau, At a Glance Today’s CEOs speak less about sustainability but increasingly link it to business value (costs, Twenty-five percent of industrial emissions can be cut with ROI-positive levers in reach today Inflection points in sustainable technologies are coming fast, increasingly driven by industrial CEOs must balance efficiency with robustness to withstand growing disruption This time last year, sustainability was in a “trough of disillusionment.” After sweeping commitmentsand aspirational goal setting in 2021 and 2022, sustainability moved down the list of CEO priorities,and the challenges to deliver became real. Today, while sustainability remains below peak hype levels, How can this be when there are constant headlines declaring that sustainability is dead? While CEOs speak less about sustainability, they continue to act—a phenomenon we call the “do-say gap.” The Visionary CEO’s Guide to Sustainability 2025 Analyzing over 35,000 statements made by 150 leading companies’ CEOs in 2018, 2022, and 2024, Bain’sAI-powered Sustainability Pulse tool identified a clear evolution in rhetoric. In 2018, most CEO commentsfocused on compliance and doing good for society. Today’s CEOs have moved from moral value tobusiness value, aligning sustainability with core business risks and operational realities such as costs, Despite this evolution in public rhetoric, there’s ample evidence of companies’ continued commitmentand action. Companies are making their targets more, not less, ambitious. Between 2022 and 2025, 10% ofcompanies increased their Science-Based Targets initiative (SBTi) ambitions, while only 4% scaled back. Significant challenges remain. About half of companies are behind on their Scope 3 targets. This is notsurprising. One of their key suppliers—energy executives—are recalibrating their net-zero outlook,according to Bain’s 2025 Energy Executive Agenda. Today, only 32% of these executives expect to reach The Visionary CEO’s Guide to Sustainability 2025 Figure 2:CEOs increasingly link sustainability to business performance And customers aren’t waiting. In our annual survey of B2B companies, half of buyers said they alreadyassign more business to sustainable suppliers—an increase from last year. Like CEOs, leading B2B sellersrecognize sustainability as a strategic driver of growth, a creator of value, and a competitive differentiator.Our annual survey of more than 14,000 c