2026年全球音乐产业报告

CONTENTS Music has never movedfaster — or further. Our role is constant:champion talent, strengthen fan connectionsand safeguard rights. We’ll embrace technologythat serves musicians, confront streamingfraud, and ensure AI augments humancreativity. The next wave of paid listeningwill follow from that approach — fairness,innovation and long-term commitment to thepeople who make the music. Global Music Market In Numbers04Introduction05Global Market Overview06Figures By Format 202508Policy Manifesto10 Our core mission as music companiesis to build enduring legacies for ourartists. Not only do we launch careers; wecultivate the cultural icons of tomorrow.In a landscape rocked by rapid disruption,we provide the strategic compass andcommercial scale necessary for talentto break through. And as we work toincrease the global value of music, weensure the whole ecosystem remainsvibrant, giving the next generation ofartists a pathway to success. ROB STRINGER CBEChairman,Sony MusicGroup ROBERT KYNCLChief Executive Officer,Warner Music Group SECTION TWOLocal Market Investment, Global Impact26Figures By Region 202528Iberia: Long-Term Vision at Europe’s Latin Gateway32Música Mexicana: Building a Borderless Blueprint34Thailand and Southeast Asia: Investing in Local Music for Long-Term Growth36 We’re building a new era in music, whereboundless creativity meets innovation,unlocking greater opportunity for artists,songwriters, entrepreneurs, and fans.Through our long-term investment inartist development, we’re driving strongerpartnerships, better products, and morepowerful direct-to-fan experiences. Theresult is an open, connected, artist-centric ecosystem and a responsibleapproach to AI. AI & Music: License to Innovate38Record Companies: Shaping the Path Forward40Music Embraces Innovation: People Around the World Back Responsible AI42 Through technological adoption, we’ve seenover a decade of sustained global expansion,with growth this year stemming from everycontinent, from both digital and physicalformats, and from labels of all sizes. Beyondthis growth, both artists and music fansnow have more access and options thanever. We’ve reached a point where accessis no longer the hurdle. Now, the goal isintentionality. Our mission must be to guideemerging trends so that they empower thecreator, deepen the fan experience, andprotect the independent and entrepreneurialspirit that has always driven this industry. SIR LUCIAN GRAINGE CBEChairman & Chief Executive Officer,Universal Music Group PHOTO CREDITS54 GLEN BARROS Managing Partner,Exceleration Music Partners INTRODUCTION Innovating, Evolving,and Making Music Thrive This report capturesan industry thathas successfullyembraced the futureand continues todrive further. It These responsible AI efforts are grounded in a clearprinciple: the use of copyright protected music by AIsystems must be authorised by right holders. Encouragingly, collaborations are emerging that pointto how music and Gen AI could coexist and thrivetogether, including licensed uses of music by AI in thefuture. It will be exciting to see how this develops in theyear ahead into not only a creative outlet, but a newrevenue stream for artists. marries the timeless power ofconnecting fans with the artiststhey love in engaging and newways, while embracing innovativepractices and new technologies. Record labels are showing the path forward withmusic and AI. To help assure a positive outcome,governments and regulators must not jeopardiseprogress by undermining copyright laws andpreventing AI and music from growing together. It is an approach that has led to an 11th year ofconsecutive global growth, as well as artists’ creativeand commercial success, underpinned by thelong-term investment and strategic vision of recordcompanies, working in partnership with artistsworldwide. Great music, supported by these strongpartnerships, is engaging more people with paidstreaming – now the predominant global revenuedriver for recorded music. Increasingly, this growthis coming from a wider range of markets, and localreinvestment is enabling artists in more parts of theworld to participate in music’s global story. All of this progress is taking place at a time when theindustry’s growth is matched by its commitmentto fight common foes, like streaming fraud – whichdilutes revenues for legitimate artists, songwritersand right holders. We’ve taken robust legal action, butto stop fraud at scale, each part of every stage of thedigital supply chain must also take definitive action. 69.6%STREAMING SHAREOF GLOBAL REVENUE +6.4%GLOBAL REVENUEGROWTH +8.8% The global industry must continue to work together toensure technology develops in ways that respect andvalue music. GROWTH INSUBSCRIPTIONSTREAMING REVENUES Local music communities are growing andempowering domestic artists who are building deep,authentic fan bases at home and abroad. This report demonstrates just how much musicmatters - it is a cultural force and econ