2026年幸福报告

A 29-CountryGlobalAdvisor Survey March 2026 What to know Struggling economies havingless of an impact on happiness People are happier than lastyear Feeling appreciated and familythe biggest drivers of happiness In 25 of the 29 countries surveyedpeople are happier than they were 12months ago. Only three countries saythey are less happy this year than in2025. On average across 29 countries,74% say they are happy, with 18%saying they are very happy. Twenty-seven per cent are not happy, with 5%not happy at all. This year people less likely to see theircountry’s economy as a source ofunhappiness than in 2025 in all but fourof the surveyed countries. In our WhatWorries the World survey we see morepeople think their country’s economy isstronger now than last year, suggestingthat the slightly improved conditionscould explain the rise in happiness thisyear. People who feel happy say feelingappreciated (37%) and theirrelationship with their family andchildren (36%) have the biggest impacton their happiness. While personalrelationships have the biggest effecton happiness, it is external factors thatdrive unhappiness. My financialsituation is seen the number one causeof what makes people unhappy (57%).This is the case for 28 of the 29countries surveyed. Q1: Taking all things together,would you say you are: veryhappy, rather happy, not veryhappy, not happy at all? Click here for previous years’trends Base:23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026. Q: Please choose the topthree areas of your life thatare contributing to youfeeling happy/unhappyWhat makes ushappy? Feeling appreciated and ourrelationship with our families are seenasthetwo biggest reasons in makingushappy. When it comes to what makes usunhappy is there broad agreement: ourfinancial situation. No matter your age,where you live or what you earn, if youare unhappy your personal finances isthe most likely cause of thatunhappiness. Base: 23,765 adults under the age of 75 across 30Q: Please choose the top three areasof your life that are contributing to youfeeling happy*/unhappy countries between 20 December 2024 and 3 January202529-country average The oldest are thehappiest Reported happiness is consistentthrough adulthood before risingslightly when people reach their 60sand rising further among people intheir70s. Q1: Taking all things together, wouldyou say you are: very happy, ratherhappy, not very happy, not happy at all? 29-country average Q1: Taking all things together, would you say you are: very happy, rather happy, not very happy,not happy at all?29-country average Does money bringhappiness? Biggestdriver ofhappiness Biggestdriver ofunhappiness Low Income–My financial situation61%Medium Income–My financial situation57%High Income–My financial situation54% LowIncome–Feeing appreciated/loved39%Medium Income–My family and children37%High Income–My family and children40% More people thinktheir economy isstronger in January2026 than last yearin 18 out of 29countries surveyedin ourWhat Worriesthe Worldreport. Q:How would you describethe current economic situation in yourcountry? Percentage point changesince Jan 2025 in those that think theireconomy is good Appendix Q: Please choose the topthree areas of your life thatare contributing to youfeeling happy Asked only to those whoanswered very happy orrather happy to Q1 29-country average Base:23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026 Q: Please choose the topthree areas of your life thatare contributing to youfeeling unhappy Asked only to those whoanswered not very happy ornot happy at all to Q1. 29-country average Base:23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026 Q: Please choose the top threeareas of your life that arecontributing to you feeling happy Asked only to those who answeredvery happy or rather happy to Q1. By region Base:23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026 Q: Please choose the top threeareas of your life that arecontributing to you feeling unhappy Asked only to those who answerednot very happy or not happy at all toQ1. By region Base:23,268 adults under the age of 75 across 29countries between 24 December 2025 and 9 January2026 What makes usunhappy? By country Methodology These are the results of a 29-countrysurvey conducted by Ipsos on its GlobalAdvisor online platform and, in India, onitsIndiaBusplatform, betweenWednesday, December 24, 2025 andFriday, January 9, 2026. For this survey,Ipsos interviewed a total of 23,268adults aged 18 years and older in India,18-74 in Canada, Republic of Ireland,Malaysia, South Africa, Türkiye, and theUnited States, 20-74 in Thailand, 21-74in Indonesia and Singapore, and 16-74in all other countries. The survey results for thesecountries should be viewed asreflecting the views of the more"connected" segment