全球宠物行业报告（2026年2月刊）

EYES ON THE PRICECounting the cost ofa decade of petflation REGIONAL UPDATESTurkey, North Africaand the Middle East CRUNCH TIMEThe economic and legislativenecessity of sustainability COVER STORY INNOVATIONIN HYGIENE Sanicat’s award-winning Essential Oilscat litter is leading the way in naturaland effective odor control PET TREATS: DRY & COOK & BAKE SOLUTIONS · New All-in-One technology:Dehydrating, cooking and bakingby forced convection · Acceleration of Innovation:Allows to develop new foodsand treats for pets · Great Versatility:Possibility to dry & cook & bakeany type of product and format · Process Optimization:Continuous system, with superiorperformance and lower energy consumption · Full Connectivity 5.0:Full control of the process INSIDE THIS ISSUE 17 Felineconfident How luxuryitems andhigh-qualityaccessoriesfor cats aresuccessfullyfighting fortheir cornerof the market. Report from Istanbul AI, TikTok Shop and thenext steps in sustainability– discover the hot topics onthe agenda at this year’sGlobalPETS Forum. Drawing the lines 35 How to ensure yourbusiness is ready forthe advent of the EU’sfast-approaching anti-greenwashing legislation. Winds of change What are the factorsaffecting shifts in thepet retail landscapeacross the UAE andSaudi Arabia? Waking up to wellness A survey across six countries revealshow and why consumers are spending onnutritional supplements for their pets. And more: GlobalPETS 2026 Trends Report14Industry interview: Fawaz Alenzi, Petzone31What can an analysis of pet industry patents tell us?51Functional ingredients for brain health57Vegan pets: what does the evidence say?60The challenges of sourcing omega-3s63 PETSINTERNATIONAL|FEBRUARY 2026 A look ahead to the year This year’s GlobalPETS Forum in Istanbul was anexciting opportunity to explore emerging trends,connect with business leaders and discuss in personthe state of play of our industry. I want to thankeveryone who joined us, and I hope to see youagain in Lisbon in 2027. Challenging times lie ahead, making it moreimportant than ever to identify market opportunities. Over the past months, we’ve analyzed the trendsthat will influence the coming year and we are excitedto present our 2026 Trends Report. You can find apreview on page 14 and the full report is availablenow to download. This is our first issue of 2026 and we start the yearwith several compelling topics. Supplements andvitamins are playing an increasingly important rolein the industry. We analyze the market, consider howthe category is performing on Amazon and offerinsights into consumer behavior. Wishing you an inspiring read. Regions to watch this year include the Middle East,North Africa and Turkey. We explore the specifics ofeach market, how consumers are becoming moreknowledgeable about the food they feed their pets andthe current shape of the competitive retail landscape. David Palacios RubioEditor-in-Chief The beginning is the most important part of the work.PLATO, ANCIENT GREEK PHILOSOPHER“” Editorial team © Copyright 2026, Intermedium Publishers BV.All rights reserved. Managing Director: Philippe VanderhoydonckEditor-in-Chief: David Palacios RubioHead of Operations: Lisa van RoonSenior Editor: Janetta WillisEditors: Lynn Radford, Mandy Wolters-Savage,Elizabeth YouensDesign: Hester de Gier part ofpart of While we, as the publisher, aim for accuracy andcompleteness in the information and statisticspresented, we cannot guarantee that. We cannotbe held liable for any use of this information.The publisher is not responsible for the contentof advertisements or sponsored editorial. Intermedium Publishers BVNewtonstraat 31098GX Amsterdam (NL) +31-33-4225833content@pets.nl globalpetindustry.com Don’t miss out on key updatesin the dynamic pet industry! Subscribe to our newsletter atglobalpetindustry.com,or just scan this QR code for an easy sign-up process. China opens market to UK pet food The UK and China are working to allow cat and dog foodexports from the UK to enter the country for the first time. In November 2025, the General Administration of Customsof China (GACC) said pet food imports from the UK andNorthern Ireland are allowed, subject to inspection andquarantine rules. Requirements include approval fromthe UK Department for Environment, Food and RuralAffairs (Defra), a hygiene management system based oninternational standards and GACC registration. “Work remains ongoing to agree details between Defra andGACC, such as export health certification requirements,”say UK officials. GACC also set limits on raw materialsand animal sources and imposed strict safety, processing,packaging and transport rules. Petz and Cobasi finalize merger Following a process lasting nearly two years, Brazilian petretailers Cobasi and Petz began joint operations under thename União Pet on 2 January with new management. On completion, Petz shareholders will collectively hold52.6% of União Pet’s share capital. Despite the new s