如何获得前100名客户

SO YOU WANT YOURFIRST 100 CUSTOMERS? What Actually MattersFor Your First 100 Getting your first 100 (or 1000) customers is very differentfrom getting your next 10,000. Most advice that focuses on Your first customers require methods that don’t scale. Youneed people to really love you, not just kind of like you. Getting these first customers often comes from being naiveand creative rather than following “best practices”. Some of Real stories and numbersfrom Sam & Shaan Rapid-fire wisdom So You Want Your First 100 Customers?So You Want Your First 100 Customers? SWIPE FILE:Real Tactics That Helped Sam & Shaan Get Their First 100 Customers COMPANY: BUNK Sam’s first real startup out of college — a San Francisco-based roommate matching site. How Sam did it: •Built a Weebly website•Created HTML-rich Craigslist ads for each bedroom in a 4-bedroom apartment•Found SF landlords with apartments to rent, and hosted events (parties) there for potentialroommates to match with one another Results: •He gathered 10k users/week on the website (high rental demand in San Francisco) Key Learning: •Find where your customers already are, and create value there•Become a broker that connects supply and demand So You Want Your First 100 Customers? COMPANY: ROOMMATES (BUNK2.0) STICKY CONTENT After Bunk got acquired for a small sum, Sam and the new owner turned it into an app. Strategy:Created viral content specific to local communities Execution: •Sam and team made infographics about “typical roommates” for different city neighborhoods•Researched Yelp to find out where these people shop, eat, hang out, and what they like to sayabout local establishments•Tagged mentioned local businesses to increase sharing Results: •The content was widely shared and picked up by mainstream media•Gained 100k+ app users from only five city-specific infographics Key Learning: “Niches make riches” — small, targeted content can get higher engagement than mass-market So You Want Your First 100 Customers? 03DOOR-TO-DOOR (OR FLOOR-TO-FLOOR) SALES Shaan’s first startup — a delivery-only sushi restaurant. This was before the rise of delivery apps like Strategy:Direct sales to office buildings, targeting gatekeepers Execution: •Shaan went floor by floor in skyscrapers for customer density•Focused on office managers/front desk staff as “local influencers”•Used qualifying questions like: “Do you ever do office catering?” to zoom in on potential customers•Offered commitment-free, risk-free sample trays Results:•Profitable from the start •$13k revenue the first month, $30k on the second Key Learning: •Every community has gatekeepers who have more influence than others; find and convertthem first. COMPANY: BEER HUNT04“BOOTH BABES” Shaan’s craft beer app Strategy:Focus on small, highly engaged niche communities Execution: •Went to a craft beer tasting festival, dressed up Oktoberfest-style•Hosted a branded Scavenger hunt, asking attendees to mark off things at the festival•Winner gets a one-year supply of craft beer Results: •Collected email address 1,400 leads→700 downloaded the app Key Learning: Early adopters from the right community become your natural ambassadors COMPANY: HUSTLE CON05CONTENT MARKETING & EMAIL FUNNEL Sam’s million-dollar conference series Strategy:Used blog posts and email marketing to build audience Execution: •Sam wrote blog posts about Hustle Con speakers, making them look like heroes — they wouldproudly share these posts in their own networks •Shared those posts on the best-fit subreddits or Hacker News threads•When people visit the Hustle Con website though these posts, Sam would capture their emails, and Results: •Ablog post about how Hustle Con made $50k in seven weeks through the email funnel gained themtheir first 10k subscribers. Create content that benefits multiple stakeholders, and let them be your distribution engine. So You Want Your First 100 Customers? 06COMMUNITY BUILDING COMPANY: TRENDS.CO The premium research product spun off of The Hustle, with a paywalled newsletter and a Strategy:Curated community with high-value members Execution: •Sam added influential people to the Facebook group without asking them to pay for Trends•Wrote highly engaging introductions for these influential members•Asked members to comment on posts (and even wrote the comments for them to share directly), Results: •Got acquired by HubSpot 18 months after launch•$400-500k/month in sales, 20k+ users before acquisition Key Learning: Quality of early community members matters more than quantity 07DAVID BLAINE METHOD (THE MAGICIAN) Shaan’s famous crypto newsletter Execution: •Ahead of Milk Road launch, Shaan put $1m into a public wallet•Promised to turn it into $10m by trading crypto•Documented the journey publicly Results: •Built a highly engaged audience despite losing money•Milk Road got $250k subscribers; sold for millions after one year Key Learning: People subscribe to watch eithe