反垃圾营销检查表[营销硕士]

5 questions that prevent your brand from looking out of touch Before you hit publish, ask yourself: 4. Am I speaking TO my audience or trying to BEmy audience? 1. Do I actually understand where this trend/languagecame from? Ask yourself: Do I know the cultural context behindphrases like 'periodt,''slay,'"bestie,' or'no cap'? When indoubt, skip it. 5. Would this make sense if someone screenshot itwithout context? [Ask: Would my loyal customers expect me to weigh inon this? The "friend who's never used TikTok" test: Would your friend understand why you posted this? 3. Does this sound like something I'd actually say inreal life? The Bottom Line: yourself than to chase every trend. Gen Z respectsbrands that know who they are more than brands that tryto be something they're not. Based on insights from social media expert Jayde Powellwho'sworkedwithbrands likeTimberland,DeltaAirlinesand Linkedin. Test: Read it out loud. Does it feel forced? Surround yourself with marketers who are shaping what's next At INBOUND 2025 in San Francisco, you'll join thousands of leaders tackling thesame challenges you face. Learn from experts like Jayde Powell, share strategieswith peers, and leave with a playbook for authentic growth. Register for INBOUND