发光指数H1 2025

H12025 Measuring the Impact of Newnessin China Luxury Newness as a Growth Engine in China’s Luxury Market As we reach the midpoint of 2025, the pressure to get product launches right has never been greater. Withgrowth becoming increasingly polarized, a solid performance of upcoming F/W collections will be critical tocapturing momentum in the second half of the year. In this environment, the ability to deliver newness thattruly resonates locally is no longer optional, it’s a commercial imperative. The GLOW Indexoffers a clear, data-driven view of how new collections contribute to revenue growth acrossleading luxury fashion and leather goods brands. By combining the share of new product launches with theirrevenue impact, this proprietary framework enables decision-makers to benchmark performance, identifystrategic outliers, and optimize future assortments. Max PeiroCEORe-Hub The GLOW Index leverages proprietary insights from COMPASS: ourCompetitive Intelligence Platform for Luxury Brands in the Chinese Market MARKETING BENCHMARK YOURPERFORMANCE Benchmark your brand’s digital impact against competitors. Track audience growth,content performance, and UGC to understand what drives engagement—and whatdoesn’t against your competitors across channels IDENTIFYPERFORMANCE GAPSand opportunties to prioritize ECOMMERCE Gain a clear view of revenue drivers. Benchmark performance against competitors,identify bestsellers, and evaluate the impact of key commercial events to uncover growthopportunities GENERATE NEWGROWTHOPPORTUNITIES MERCHANDISING at speed Benchmark your merchandising and pricing strategies against competitors. Evaluate keyrevenue drivers and portfolio gaps, and analyse the performance of new productlaunches to identify areas for growth Key Questions COMPASS Can Answer The GLOW Index: Growth Leveraging On Newness STRONG MOMENTUM:ACNE STUDIOS Sincethe release ofourfirst GLOW Index, theSwedishdesigner brandclimbedout of the “FadingSignals” zone andintothe“Strong Momentum” cluster,indicatingclearimprovementsinbothrevenuegrowthand newproducttraction. By the end of June,itemslaunchedin 2025accountedfor 37% of thebrand’stotalTmalllistings andcontributednearlyathirdof total revenue. Keydriversincludedthe 1981 jeans collection and thereissued1996 T-shirt—bothofwhichmaintainedfullpricingwithno discountsduring618 orothershopping festivals. CREATIVE BRIGHT SPOTS:HUGO BOSS New arrivals in 2025 made up 37% of Hugo Boss’ Tmall listings and generated a quarter of the total revenue in the first halfoftheyear. However, the store saw a low-teens revenue decline YoY. While these new products showed some consumer interest, theirperformance was driven by discounting during major local milestones, rather than a sense of fresh fashion appeal. Among the top10 bestsellers—three of which were new releases—all were offered at varying levels of discount, potentially undermining thebrand’s long-term desirability. TIMELESS PERFORMERS:RALPH LAUREN Riding thewaveof the preppy and Ivy League trendinChina, Ralph Laurenachieveddouble-digitsyear-over-yearrevenuegrowthfromJanuaryto June.WhileitsGLOW indexremainedslightlybelowthemedianat 0.60,itsnewproductpush hasindeedbeenstrong: 2025launchesaccountfor 60% of listings andcontributeto over athirdof revenue. The brand hasshownaclearcommitmenttonovelty,includingstagingareplicaofitsSpring 2025Hamptonsrunwayshow in Shanghai.Still, RalphLauren’scurrentstrategyraisesa key question: how can aheritageorresurgentbrandmaintainrelevance in amarketincreasinglydrivenbyfreshness? FADED SIGNALS:BURBERRY Burberry continues to lose momentum—both globally and in China. The brand saw a double-digit decline in Tmall revenue,with new products comprising 60% of listings but contributing just a fifth of revenue, far below the industry benchmark fornovelty performance. Of its top 10 bestsellers, seven were entry-level items such as T-shirts and scarves, while higher-margincategories like coats and bags saw significantly lower demand. The brand now stands at a crossroads: should it continue touphold its luxury positioning, or pivot toward a broader customer base? Is Your Brand Positioned to Lead? Inamarketwheregrowthisincreasinglyselective,understandinghowyourproductstrategystacksupagainstcompetitorsiscriticaltocapturingmarketshare. TheGLOWIndexprovidesaclear,data-drivenlenstoassessthecommercialimpactofyournewcollections,andrevealswhereyourbrandstandswithinChina’shighlycompetitiveluxurylandscape. LuxurygrowthinChinaisexpectedtoreturn,butnotforeveryone.Thenextwavewillrewardbrandsthatarealreadyalignedonproductrelevanceandexecution.Nowisthemomenttobenchmark,adjust,andlead. Scheduleasessionwithustoreceiveyourbrand’sGLOWIndexpositioningandtouncoverwheregrowthisbeingcaptured. CONTACT About Re-Hub Re-Hub, a DLGcompany,isan AI-poweredbusiness intelligenceplatformdesignedtoempowerluxurybrandswithdata-drivensolutionsacrosskey business areas. By leveragingitsproprietaryData & AItrackingplatform a