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Contents About Brand Finance ForewordDavid Haigh, Chairman & CEO, Brand Finance The UAE Healthcare Landscape in Context Our Research Healthcare in the UAE - Public OpinionSpecific Hospital/Clinic BrandsHealthcare Group Brand Data Bridging the gap betweenMarketing and Finance AboutBrand Finance Brand Finance was set up in 1996 withthe aim of 'bridging the gap betweenmarketing and finance'. For more than 25 Quantifying the financialvalue of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, The world'sleading brandvaluation Unique combinationof expertise Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility For business enquiries, please contact:Savio D'SouzaSenior Director Brand Finance, a chartered accountancyfirm regulated by the Institute ofChartered Accountants in England andWales, is the first brand valuationconsultancy to join the International For media enquiries, please contact:Penny ErrickerGlobal Press Enquires For all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.com In an era defined by rapid advancements in medicine, technology, and patient-centriccare, the role of branding in healthcare has never been more crucial. Branding plays asignificant role in healthcare, influencing how patients perceive healthcare providersand services; attracting the best talent; and garnering support from regulators and Among the UAE’s biggest healthcare brands, the stakeholder audience expandsbeyond the local area as influence reaches around the world. Although many patientsmay still be local, the research and procedures developed will be relevant globally,and top medical staff will travel and study to bring the reputation and brand to wider David HaighChairman & CEO,Brand Finance This year, Brand Finance has undertaken a new study into the rapidly developinghealthcare landscape of the UAE, its most prominent brands, public perceptions of If you want to help build a stronger brand, or if you want to better understand how tocommunicate or gain recognition of achievements of your brand, please contact the The UAEHealthcare Landscape in Context The rapid development of the UAE’s healthcare industryreflects demographic shifts, government strategyand private sector investment. Before examining theperceptions and success of individual brands, it is bolstered by the foundation of the Ministry of Health Over the intervening 50 years, and particularly in thelast 20, the demands on, and capabilities of the UAE’shealthcare system have changed immeasurably, Demographic Characteristics 1943 was a pivotal year, with the opening of a smallhealthcare centre in Dubai’s Al Ras district. In 1951,the first phase of the Al Maktoum Hospital beganconstruction, laying the foundation for what was tobecome the 157-bed Oasis Hospital. Abu Dhabi alsowitnessed significant progress at this time, with the The UAE’s population growth in recent years has beenfuelled by immigration, particularly from South Asia,other Arab countries, and Western nations. Accordingto the Federal Competitiveness and Statistics Centre,the UAE's total population (nationals and expatriate The UAE boasts a relatively young population, with 16.2%below the age of 15 in 2022, and only 1.8% aged over 65.However, projections suggest that the elderly population(over 65) is expected to reach 4.4% by 2030 due to Medical Considerations / Trends The UAE shares common health challenges with manydeveloped nations, including lifestyle-related diseaseslike diabetes, obesity, and cardiovascular conditions.However, healthcare indicators in the UAE outperformmost Gulf Cooperation Council countries. Projections According to The National, a quarter of adults in theUAE are now obese, and obesity is becoming anincreasing contributor to mortality in the region.Further, according to the World Health Organisation, Moreover, according to the U.S.- U.A.E. BusinessCouncil’s annual report on the U.A.E. Healthcare Sector,approximately 17% of people aged 20 to 79 in the UAEhave type 2 diabetes, ranking the country 10thgloballyin diabetes prevalence. Cancer accounted for 13.1% The U.S.- U.A.E. Business Council report also underlinesthat mental healthcare is emerging as an importantmedical field in the UAE. Whilst high prices and ashortage of mental healthcare professionals currently The UAE had one of the most effective responses toCOVID-19. The government took several measures tocurb the virus's spread, including extensive testing,vaccination drives, and social distancing protocols.Most restrictions were lifted by November 2022, with Technology Partnerships with private sector organisations played apivotal role in supporting government efforts to combatthe virus. Collaborating with healthcare providers andauthorities, PureHealth (the largest vertically integrated The government is