西班牙足球

SustainabilityPerceptions 2024 The report on the value of sustainability perceptions to the world's leading brands Contents About Brand Finance3 Foreword4Robert Haigh, Strategy & Sustainability Director, Brand Finance Views from the IAA Research Insights Drivers AnalysisSustainability Perception Score WinnersSustainability Perceptions Value Winners Methodology Latest Developments in Sustainability Reporting24 Full Results Top 5 StrongestSustainability Perceptions by CountrySustainability Perceptions Our Services Bridging the gap betweenMarketing and Finance AboutBrand Finance Brand Finance was set up in 1996 withthe aim of 'bridging the gap betweenmarketing and finance'. For more than 25years, we have helped companies and Quantifying the financialvalue of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, The world'sleading brandvaluation Unique combinationof expertise Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility For business enquiries, please contact:Robert HaighStrategy & Sustainability Directorr.haigh@brandfinance.com Brand Finance, a chartered accountancyfirm regulated by the Institute ofChartered Accountants in England andWales, is the first brand valuationconsultancy to join the InternationalValuation Standards Council. Our experts For media enquiries, please contact:Penny ErrickerGlobal Press Enquires For all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.com Foreword Acting sustainably and being seen to do so is critical for brands,but sustainability is a multifaceted concept that can be hard for businessleaders to navigate. Investors, CFOs, and CEOs are told by campaigners, There are indeed many opportunities, whether in supplying productsand services that facilitate the transition to a green economy, However, it can be hard to determine the business case for sustainabilityaction without articulating it in financial terms. The SustainabilityPerceptions Index is intended to be the first step to addressing this challenge. Robert HaighStrategy &Sustainability Director, Our research shows that even for individual businesses, there couldbe billions of dollars of financial value to be gained from enhanced Equally, there can be billions at risk from insufficient action that leadsto accusations of greenwashing, or even misallocated or excessive We hope this report is a useful first step in understanding the financialrole of sustainability perceptions to your business and making a persuasive If you would like to continue the conversation, please get in touch. "This study shows how critical it isfor corporate strategists and brand managersto understand how their firms are perceivedby a broad array of expert sustainability-orientedstakeholders. CSRHub provides transparent access Bahar GidwaniCofounder and CTO,CSRHub "We see this as an incredibly potent toolto incentivize action that aligns with theUN SDGs and wider aims of the UN Global Compact.By highlighting the financial value that is contingenton sustainability perceptions, we hope to harness "Greenwashing and Greenhushing—one can only imaginethe utter chaos that is ensuing in boardrooms over decisionspertaining to this topic. To do it or not do it? From balancingprofits, to protecting long-term brand value, investing inthe long term, and the pressures of prioritizing Wall Street Sasan SaeidiWorld President& Chairman, International "Over the last twenty years, our industry has playeda pivotal role in advancing the sustainability agenda,responding to consumer pressure by integrating greenpractices into corporate operations. Many brands have Hervé de ClerckVP IAA Global, SustainabilityCouncil Chair Founder,Adforum.com Dream LeaderACT - Responsible.org BrandSustainability Understand perceptions Sustainability and ESG have neverbeen more important considerationsfor marketers, finance professionals,and the brands they serve. Our +Perceptions Evaluation +Sustainability Reporting Gain Insight Leverage strategic insights toenhance your brand's financial Requestyour own Strategic Guidance Strategise effectively toposition your brand as Benchmark YourPerformance Benchmark your brand againstindustry standards for a competitive Brand Finance's Brand Value Reportprovides a complete breakdown ofthe assumptions, data sources, and Empower YourMarketing Team Empower your marketing team withcomprehensive knowledge about Enhance Communication Each report includes expertrecommendations for growingbrand value, driving performance, Optimise communication channelsby understanding and articulating Deepen Understanding Deepen your financial acumen andmake well-informed decisions for +6,000brands Original market researchon global, market and sector Get FullAccess toourGlobal 41countries Comprehensive coveragefor market speci