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GIFT2022 TM — an annual review of the world’s intangible valueNovember 2022 About Brand Finance ForewordDavid Haigh, Chairman & CEO, Brand Finance Definitions Financial Reporting: Background Executive Summary14Sector Trends16Company Trends25Top 100 Companies by Total Intangible Value26 Disclosure of Intangibles28Intangible Asset Reporting: A Manifesto30Our Services32 About Brand Finance. Request your ownBrand Value Report Brand Finance is the world's leading brand We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For 25 years, wehave helped companies and organisations of all types to A Brand Value Report provides acomplete breakdown of the assumptions, We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the testevery year. Ranking brands across all sectors and Each report includes expertrecommendations for growing brandvalue to drive performance and offers We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join Visitbrandirectory.com/request-a-valuationor emailenquiries@brandfi nance.com Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – AustrianStandards – as compliant with both, and received Get in Touch. For business enquiries, please contact:Annie BrownGeneral Manager, Consultancy Londona.brown@brandfinance.com linkedin.com/company/brand-finance twitter.com/brandfinance For media enquiries, please contact:Michael JosemAssociate Communications Directorm.josem@brandfinance.com facebook.com/brandfinance 4Brand Finance GIFT 2022November 2022For all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.com youtube.com/brandfinance Brandirectory.com Global BrandEquity Monitor is the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and +Browse thousands of published brand values+Track brand value, strength, and rating acrosspublications and over time+Use interactive charts to compare brand values to find out more. Visit Original market research on over36 countriesand over29 sectorsMore than100,000 respondentsWe are nowin our 6thconsecutive year Brand Finance Group. Brand Finance Institute Brand Finance Institute is the educational division ofBrand Finance, whose purpose is to create and fostera professional environment for knowledge-sharing andnetworking among practitioners and experts in themarket. BFI organises events, in-company training, andcorporate educational initiatives around the world. In the Visitbrandirectory.com/consumer-researchor emailenquiries@brandfi nance.com Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue that drivesbrand value. Brand Dialogue has over 25 years of experiencein delivering campaigns driven by research, measurement,and strategic thinking for a variety of clients, with a strong VI360 VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance, brandtransition, and brand identity management. VI360 provide Foreword. 25 years ago, on 1stApril 1996, I launched Brand Finance to ‘Bridge the GapBetween Marketing and Finance’. I thought that the gap between the silos wouldprogressively disappear as finance people learned the importance of marketing for Progress has been made but the gap is still there and we are now working hardthrough our publications, rankings, forums and the Brand Finance Institute training Over the last 25 years we have lived through four major recessions: 2001, when thedotcom bubble burst; 2009, when the Great Financial Crash washed over us; 2013, David HaighChairman & CEO, Brand Finance has been through many ups and downs but we have survivedbecause we have always tried to lead our growing niche market. We claim to bethe World's Leading Brand Valuation Consultancy. Over the last 25 years we haveinnovated continuously in our market place and we have transparently shared our Throughout the last 25 years we have always invested heavily in training andprofessionalising our staff, in research to bring greater insight to our work and in high There has never been greater recognition of brands as assets and the need tomanage them for value. We are poised for significant growth as CEOs and Boards I started Brand Finance in the spare bedroom in Teddington. We now operate fromthe Brand Exchange building in the heart of the City of London and in