关于最有价值和最强大的印度超级联赛品牌的年度报告

BrandBetaUS2021 The annual report on the most popular brands in America About Brand Finance4 Get in Touch4 Foreword6 BrandBeta®8Introducing the BrandBeta®10How Brands and Marketing Impact Market Share 11 Summary Points12 BrandBeta®Results14Fastest Growing BrandBeta®18Top 5 BrandBeta®per Sector20Brand Finance BrandBeta®US 202124Brands Covered in Our Research26 Insights32The Dangerous Rise of Corporate Reputation34 Methodology38 Global Brand Equity Monitor40 Consulting Services46Brand Evaluation Services47Brand Finance Network50 About Brand Finance. Log on to Brandirectory.com toaccess brand, country or sectorsBrandBeta Data Brand Finance is the world’s leadingbrand research, valuation and strategy Brand Finance was set up in 1996 with the aim of‘bridging the gap between marketing and finance’.For more than 20 years, we have helped companies Our BrandBeta data includes all ofthe data we have collected this yearand in previous years. It is broken We pride ourselves on four key strengths: •Independence•Technical Credibility•Transparency Brand Finance puts thousands of the world’sbiggest brands to the test every year, evaluating For more information, please visit our website:www.brandfinance.com Get in Touch. ◆ More than100,000 respodentssurveyed annually For business enquiries, please contact:Alex HaighDirectora.haigh@brandfinance.com linkedin.com/company/brand-finance twitter.com/brandfinance For business enquiries, please contact:Laurence NewellManaging Director, USAl.newell@brandfinance.com ◆B2BandB2Cresults For media enquiries, please contact:Konrad JagodzinskiCommunications Directork.jagodzinski@brandfinance.com ◆ We are nowin our 5thconsecutiveyearconducting the study instagram.com/brand.finance For all other enquiries, please contact:enquiries@brandfinance.com+44 (0)207 389 9400 US Foreword. Foreword. Every year, Brand Finance puts 5,000 of the biggest brands to the test, evaluatingtheir strength and quantifying their value, and publishes nearly 100 reports, rankingbrands across all sectors and countries. This year, for the first time, we are excited toannounce the results of the inaugural Brand Finance BrandBeta®US report, which What makes a brand strong? Our brand valuation analyses attempt to predictthe long-term effects of future brand strength. However, a key element within thatassessment is working out how strong and effective the brand is today. In short, do In order to do that, we have developed a simple, market-research based measureused to measure popularity and mental availability of brands and used as marketshare predictor. This concept is called the “BrandBeta®”, lending its name from the A quick look into the contents of the report reveals that though Walmart is the mostpopular brand in the US, with a score of 9.0 out of 10, Minnesota’s U.S. Bank scored The BrandBeta®is simple in that it contains only two measures: familiarity and Perennial favorite, McDonald’s, sits in second narrowly missing out on the top spot,but ranks first for familiarity scoring 92% and Google is the most relevant brand in relevance. Familiarity is a measure of depth of awareness – to be familiar with abrand you must know of it and know what it does fairly well. Relevance is a measureof acceptance into customer’s consideration set – to be relevant you must beconsidered by those familiar with your brand. Alex HaighDirector, Laurence NewellManaging Director, The food and drink sector is best represented in the top 25 with 14 brands featuring.Lay’s is the highest ranked across the sector in 4thwith a whopping 71% ofAmericans claiming to eat its products. At Brand Finance, our reason for being is to “bridge the gap between marketing andfinance” to help communicate the benefits of marketing and branding to financialteams who, unfortunately, are often sceptics. The simplicity of the BrandBeta® The battle between e-commerce and traditional brick and mortar retail continues,with Walmart and Amazon competing to claim the title of America’s most popularbrand. Walmart, the nation’s most used brand with 75% of Americans claiming With over 25 years of experience analysing the effects of marketing spend andadvising our clients on how to set and spend their budgets, we know that there are Tesla is the 5thfastest growing BrandBeta®brand, up 4% year-on-year to 5.4 points.Recently surpassing the US$1 trillion valuation – as well as being named the fastestgrowing brand in the Brand Finance Global 500 2021 report – Tesla’s growth istestament to the power of focused investment on an innovative, planet-changingproduct combined with unconventional, but noisy, marketing. According to ourresearch, Tesla is considered technologically advanced, sustainably focused and BrandBeta®is a measure which, if tracked, can be used to quantify the benefitsof brand-building as an investment. Connected to brand reputation and otherexplanatory brand attributes, it can be used to explain how to change your bran