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Brand Finance is the world’s leading independent Brand Finance was set up in 1996 with the aim of ‘bridgingthe gap between marketing and finance’. For more than20 years, we have helped companies and organisations of We pride ourselves on four key strengths: +Independence+Transparency We put thousands of the world’s biggest brands to thetest every year, evaluating which are the strongest and Brand Finance helped craft the internationallyrecognised standard on Brand Valuation – ISO 10668,and the recently approved standard on Brand Evaluation Get in Touch. Brand FinanceFootball Annual 2019. TheBrand Finance Football Annual 2019is a 200 page hard-back coffee table book which goes into detail on a range of topics including: club brand performanceinsights, brand rankings, sponsorship effectiveness rankings, stadia rankings, playervaluation analysis, thought leadership insight on the economics of football and The Annualrepresents an impressive go-to source of football brand, marketing andfinance information. The books can come with a personalised book dust jacket with yourbrand identity, they can be shared internally, with colleagues and clients, with external Real MadridRetake Crownas World’s Foreword. As we begin to draw the curtain on another exhilarating season of football, Brand Financelooks at the biggest club brands and how they have performed across a number of metrics, In this, the 14th year of the Brand Finance Football 50 report, Real Madrid (€1.8 bn) hasovertaken Manchester United to become the world’s most valuable football club brand. Theclub’s recent performances saw them crowned a record 3rd successive Champions League In 2019, we have also decided to expand our Football 50 Report, by producing the inauguralBrand Finance Football Annual 2019. The Annual will be a detailed study in the form of hard-back book and will consist of in-depth analysis and highlights. Please refer to the previous Bryn AndersonDirector, Brand Finance Real Madrid has also captured the title as the world’s strongest brand eclipsing Barcelonawho had previously held pole position. The biggest climbers in terms of brand strength areManchester City which comes as no surprise as they recently secured a consecutive Premier With the help of BurroHappold, the firm responsible for the engineering behind TottenhamHotspurs’s new stadium as well as various other world class arenas, Brand Finance has taken +Real Madrid knock Manchester United off the topspot of the Brand Finance Football 50 ranking tobecome 2019’s most valuable club brand at This year, Brand Finance has also extended its global fan research efforts beyond the keydeveloping football markets of China, India and the United States to the mature football marketsof the UK, Spain, Germany and France. Whilst the big European football leagues continue to be +Real Madrid also triumph as the strongest footballbrand, the club has the highest enterprise value inthe world of football, and the Santiago Bernabéu Sponsorship deals continue to soar with the addition of sleeve sponsors in the Premier Leagueoffering another lucrative channel of generating sponsorship revenues for clubs. Furthermore,despite Puma’s deal coming to an end with Arsenal, they have agreed a 10-year deal with Brand Finance has added additional substance to the club valuations this year throughdetermining enterprise values for the top 50 football clubs. The Enterprise Valuations addsadditional context to the Brand Valuations and illustrates the roles that the brand plays in +The Premier League is the most widely followednational competition across key Europeanmarkets, as English clubs dominate the rankingwith 17 entrants and 43% of total brand value. In terms of enterprise value, Real Madrid is the most valuable club in the world, closelyfollowed by Barcelona and Manchester United. Ultimately these 3 clubs have the strongestbrands within the study, and are using these brands to great effect, not only to generate higher Brand Finance aims to provide a mutually understood language for football clubs commercial,marketing and finance teams. Through better understanding their brands, clubs can leveragethem to capitalise on commercial opportunities to guide them in future strategic decision +Wolverhampton Wanderers are the most valuablenew entrant to the Brand Finance Football 50 thisyear, ranked 28th – above Ajax, Sevilla, and Celtic. I trust that this report is both interesting and useful, and I look forward to continuing theconversation with you in the near future. Executive Summary. Real Madrid’s reign Real Madrid have shownthis year who truly reignssupreme in the world offootball. They triumph notonly as the most valuableand strongest brand but Real Madrid have retaken the crown as the world’smost valuable football brand. With a brand valueof €1.646 billion, the club is ahead of a peer groupof €1 billion-plus brands that includes ManchesterUnited (€1.472bn), Barcelona (€1.393bn), Bayern