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Indonesia1002020 The annual report on the most valuable and strongest Indonesian brands About Brand Finance4Get in Touch4Brandirectory.com6Brand Finance Group6Foreword8Executive Summary10Sector Reputation Analysis14Brand Finance Indonesia 100 (USD m)16Definitions18Brand Valuation Methodology20Market Research Methodology21Stakeholder Equity Measures21Consulting Services22Brand Evaluation Services23Communications Services24Brand Finance Network26 Request your ownBrand Value Report About Brand Finance. Brand Finance is the world's leading independent We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For more than 20years, we have helped companies and organisations of all A Brand Value Report provides acomplete breakdown of the assumptions, We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the testevery year. Ranking brands across all sectors and Each report includes expertrecommendations for growing brandvalue to drive business performanceand offers a cost-effective way to We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – Austrian Get in Touch. For business enquiries, please contact:Samir DixitManaging Director, Asia Pacific+65 9069 8651s.dixit@brandfinance.com linkedin.com/company/brand-finance For media enquiries, please contact:Bernard LeeSenior Manager, Asia Pacific+65 9658 3650b.lee@brandfinance.com twitter.com/brandfinance facebook.com/brandfinance instagram.com/brand.finance Brandirectory.com Customer insightdrives our valuations Brandirectoryis the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and +Browse thousands of published brand values Our brand valuations are underpinned by extensive marketresearch across a wide range of sectors, countries and brands. Our research integrates all key brand measures, linking them +Use interactive charts to compare brand valuesacross countries, sectors, and global rankings +Purchase and instantly unlock premium data, Available for purchase separately or as part of a Brand Value Report. Visitbrandirectory.comto find out more. Brand Finance Group. Over1,500 brandsresearched each year 29 countriesand10 sectors Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue thatdrives brand value. Brand Dialogue has over 25years of experience in delivering campaigns drivenby research, measurement, and strategic thinking More than50,000 respondents Brand Exchange Brand Exchange is a contemporary and exclusivemembers' club and events space nestled in the heart ofthe City of London. It was launched in 2015 to providemembers with a private space to network and socialise.The club has since held several prestigious events VI360 VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance,brand transition, and brand identity management. VI360 TelkomIndonesiaRetains Title ofIndonesia’sMost Valuable Foreword. What is the purpose of a strong brand: to attract customers, to build loyalty, tomotivate staff? All true, but for a commercial brand at least, the first answer must Huge investments are made in the design, launch, and ongoing promotion ofbrands. Given their potential financial value, this makes sense. Unfortunately, mostorganisations fail to go beyond that, missing huge opportunities to effectively makeuse of what are often their most important assets. Monitoring of brand performance As a result, marketing teams struggle to communicate the value of their work andboards then underestimate the significance of their brands to the business. Scepticalfinance teams, unconvinced by what they perceive as marketing mumbo jumbo,may fail to agree necessary investments. What marketing spend there is, can end uppoorly directed as marketers are left to operate with insufficient financial guidance Samir DixitManaging Director Brand Finance bridges the gap between marketing and finance. Our teams haveexperience across a wide range of disciplines from market research and visualidentity, to tax and accounting. We understand the importance of design, advertising, +Total value of top 100 most valuable Indonesian brandsin 2020 has increased to US$40.7 billion, up 3.5% fromUS$39.3 billion in 2019 By valuing brands, we provide a mutually intell