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The annual report on the world’s top 100 CEOs About Brand Finance. Brandirectory.com Brandirectory is the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and Brand Finance is the world's leading independent We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For more than 20years, we have helped companies and organisations of all +Browse thousands of published brand values +Track brand value, strength, and rating acrosspublications and over time We quantify the financial value of brands +Use interactive charts to compare brand valuesacross countries, sectors, and global rankings We put 5,000 of the world’s biggest brands to the testevery year. Ranking brands across all sectors and +Purchase and instantly unlock premium data,complete brand rankings, and research We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to Visit brandirectory.comto find out more. Brand Finance Group. We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue thatdrives brand value. Brand Dialogue has over 25years of experience in delivering campaigns drivenby research, measurement, and strategic thinkingfor a variety of clients, with a strong background in Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – Austrian Get in Touch. Brand Exchange Brand Exchange is a contemporary and exclusivemembers' club and events space nestled in the heart ofthe City of London. It was launched in 2015 to providemembers with a private space to network and socialise.The club has since held several prestigious eventsand welcomed many key figures in the marketing and For media enquiries in Davos at WEF2020, please contact:Sehr SarwarCommunications Director+44 7966 963669s.sarwar@brandfinance.com Communications Director+44 7508 304782k.jagodzinski@brandfinance.com linkedin.com/company/brand-finance VI360 twitter.com/brandfinance VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance,brand transition, and brand identity management. VI360 For all other enquiries, please contact:enquiries@brandfinance.com+44 (0)207 389 9400 facebook.com/brandfinance instagram.com/brand.finance Brand Guardianship Index 2020. Marillyn Hewson, CEO of Lockheed Martin, isthe world’s best brand guardian, according to thelatest report by Brand Finance, the world’s leadingindependent brand valuation and strategy consultancy.Hewson ranks first among top 100 CEOs, with aBrand Guardianship Index score of 72.2 out of 100. (LVMH) has been leading the French luxury goodsconglomerate for over 30 years. Arnault receives aCEO Brand Guardianship Index score of 68.4 out of100 and has risen up one spot from third rank lastyear. In the past year, Arnault and LVMH pledged over$220 million to help repair the Notre Dame cathedral in Based on the world’s top companies by portfoliobrand value, the Brand Guardianship Index ratesCEOs to capture how well they measure up as brandmanagers and ambassadors. Similar to its BrandStrength Index, Brand Finance’s new metric scored Breakdown of top CEOs bycompany’s country of incorporation When we think of visionaries wethink of Henry Ford, Walt Disney,Bill Gates, Richard Branson, JackMa, Enzo Ferrari, ElizabethArden, Laura Ashley and JeffBezos - leaders who haveachieved a true balance of visionand inspiration. But all had thebenefit of founding, as well as The Brand Guardianship Index is made up of 100CEOs representing a variety of industries andcountries, with 46% leading US-based companiesand 10% coming from China. This is a testament tothe business acumen of Chinese CEOs who are rising Marillyn Hewson has been at Lockheed Martin for37 years, her whole career, and has been CEO forthe last 7 years, presiding over a 14% increase in Great brands need great leaders.They set and direct brand purposeand balance short and long-termfinancial returns. Their role is togauge the mood of externalstakeholders and ensure that allinternal stakeholders behave in a World’s longest-serving CEOs The Brand Finance Brand Guardianship Index alsoseeks to rate the performance of CEOs of world leading The tenure of CEOs has also been taken into accountwhen preparing the Brand Guardianship Indexranking. The world’s second most reputable CEO, David Haigh,CEO, Brand Finance Not only is Marillyn Hewson thehighest-ranking CEO