关于最有价值和最强大的资产管理和主权财富基金品牌的首份报告

China BankingBrandResearch 2024 Contents About Brand Finance3Background6Summary Findings7Brand Research Insights | B2C9Brand Research Insights | B2B18Our Services28 Bridging the gap betweenMarketing and Finance AboutBrand Finance Brand Finance was set up in 1996 withthe aim of 'bridging the gap betweenmarketing and finance'. For more than 25years, we have helped companies and Quantifying the financialvalue of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, The world'sleading brandvaluation Unique combinationof expertise Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility For business enquiries, please contact:Scott ChenManaging Director, China Brand Finance, a chartered accountancyfirm regulated by the Institute ofChartered Accountants in England andWales, is the first brand valuationconsultancy to join the InternationalValuation Standards Council. Our experts For media enquiries, please contact:Martin ShiManaging Director Assistant, Chinam.shi@brandfinance.com For all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.com Gain Insight Leverage strategic insights toenhance your brand's financial Requestyour ownBrand Value Strategic Guidance Strategise effectively toposition your brand as Benchmark YourPerformance Benchmark your brand againstindustry standards for a competitive Brand Finance's Brand Value Reportprovides a complete breakdown ofthe assumptions, data sources, and Empower YourMarketing Team Empower your marketing team withcomprehensive knowledge about Enhance Communication Each report includes expertrecommendations for growingbrand value, driving performance, Optimise communication channelsby understanding and articulating Deepen Understanding Deepen your financial acumen andmake well-informed decisions for +6,000brands Original market researchon global, market and sector Get FullAccess toourGlobal 41countries Comprehensive coveragefor market specific learnings 31sectors Benchmark your brand againstcompetitors and leverage industry Brand Finance's Global BrandEquity Monitorresearchutilisesa comprehensive framework totrack and measure the core building +150,000 Robust market representationfor a global perspective. Take a longer view to track and learnfrom fast growing brands, marketdisrupters, and market leaders.8thconsecutive year Brands, and customer relationshipwith brands, are complex. As suchthey requireattention,directionandmeasured supportif they’re to fulfil Strategic Insight Understand your brands standingin the market, what it’s known forrelative to the competition, and whatdrives customer decision making Background China’s banking sector is at a pivotal phase this year,navigating both change and continuity. It’s a storyof growth driven by national priorities, technologicalprogress, and a firm commitment to sustainability.Over the past 15 years, the nation’s banking brandshave achieved a soaring 600% growth in brand Administration’s "Five Key Areas" for 2024 (FinTech,Green Finance, Inclusive Finance, Pension Finance,and Digital Finance). These priorities reflect China’sforward-looking approach to strengthening its banking Sustainable finance is no longer a niche initiative — it’sa defining feature of the industry. Banks are issuingmore green bonds and loans, aligning their investmentstrategies with China’s carbon neutrality goals. Social This growth story is not just about big numbers— it’s about the evolution of an entire financialecosystem. The latest market research by BrandFinance focused on Chinese banking brands in 2024reveal that state-owned commercial banks, joint-stockbanks, city banks, and rural financial institutions areworking together to create a more dynamic, resilient, As China’s banking sector enters this next chapter,its future will be defined by its ability to balance localambitions with global realities. Banks harnessingtechnology, meet regulatory demands, and embed Footnote: This China Banking Brand Research Report exclusively examines the Chinesebanking industry, featuring recent fieldwork conducted in October 2024with a sample size of 1,500 consumers and 800 business banking customers.The report underscores the strength of large state-owned banks in China's Driving this transformation is a shifting regulatorylandscape led by the National Financial Regulatory Summary Findings The Chinese banking sector remains dominated bystate-owned banks across both Business-to-Consumer(B2C) and Business-to-Business (B2B) markets,leading in familiarity, and usage. However, joint-stock commercial banks such asChina Merchants Trustworthiness is the key driver for B2C consumers,while perceived leadership within the industryinfluences B2B decisions. State-owned banks dominateboth measures, but commercial banks like ChinaMerchants, China CITIC Ban