AI Economics™ isn’t coming—it’s here.And it’s already gutting the biggest names in tech. Table of Contents Here’s the trap: Companies are slashing services teams to fund AItransformation. But AI doesn’t reduce the need for services—it multiplies itexponentially. Every dollar cut from services today becomes ten dollars of Incumbents at Risk: What Worked Yesterday But here’s what most executives miss:AI shifts accountability from thecustomer to the vendor. In the old model, you sold software, and thecustomer did the work. In the AI model, the AI does the work, which means Why AI Is the Ultimate Disruptor The Profitability Gap: Serviceless AI is a myth. The Era of Tech Services is here. And the companiesthat win will be the ones that move now—before the market sets the anchorswithout them. The Services-Led Future of AI From LAER to DARE: Key Takeaways AI is not eliminating services; it’s redefining them. AI introducesunprecedented complexity across infrastructure, integration, and applicationlayers. That complexity must be designed, managed, and optimized. Services The New Rules of Value Engineering The Irreversible Impact onOffers and Operations Incumbent business models are collapsing underAI Economics. SaaS-erafinancial frameworks, focused on recurring revenue and feature adoption,can’t sustain AI-driven operations. Profitability in this new era depends on The future belongs to service organizations that dare to rebuild. AI demandsnew delivery models, new metrics, and new operating structures. Leaderswho embrace DARE—Design, Activate, Realize, Evolve—will dominate the next FAQ TSIA’s Complete Ecosystem Incumbents at Risk:What Worked YesterdayWon’t Work Tomorrow Why AI Is the Ultimate Disruptor Most technology revolutions simplify complexity.AI multiplies it. AI introduces what TSIA calls the AI Complexity Avalanche, a new set ofinterlocking challenges that redefine how technology is designed, integrated, For decades, the tech industry’s giants have thrived by mastering oneplaybook after another. That playbook is now broken. AI is forcing every incumbent to face a new economic reality:their existing business models, operating structures, and financial What’s happening now mirrors the industry’s last significant disruption:when theSaaS revolution swallowed product-centric companies. Those The base of AI operations, powered by GPUs, NPUs, and hyperscalecomputing. Companies must decide whether to build or buy, knowing “ If you thought swallowing the SaaSfish was hard, the AI fish is uglier,bonier, and full of teeth.” Integration Layer George Humphrey, Senior VP of Research, TSIA. The connective tissue linking systems, data feeds, and services. This layerrequires deep strategy, multi-vendor coordination, and constant re-architecture. Today, even the SaaS-born incumbents are in the same position theirpredecessors once faced. The move from product to service was hard. Application Layer Where language models, agents, and verticalized AI products createdifferentiation but demand continuous tuning and oversight. The Profitability Gap:Newcomers vs. Incumbents Each layer increases friction, cost, and risk. In the SaaS era, automation reduced service requirements.In the AI era,automation drives demand for services. AI adoption is not plug-and-play; it’sdesign, governance, optimization, and outcome management. Every model must TSIA tracks this transformation across three indices: TS50– the world’s leading established technology and services companies. AI doesn’t make technology easier to consume. It makes it exponentially harder. AI 20– the newest generation of AI-first disruptors. “AI isn’t simplifying technology, it’s multiplyingcomplexity. Services eat that complexity so the customer doesn’t have to.”George Humphrey, Senior VP of Research, TSIA. The AI 20 are growing at unprecedented rates—often above 100% annually—but they’re doing so with an average operating income of negative 30%. Incumbents, meanwhile, are stuck between eras. Their financial models, coststructures, and investor expectations were built for predictable SaaS growth, They must evolve again, just as they did when SaaS upended perpetuallicensing. The problem: the timeline is shorter, and the margin for error is That’s the paradox ofAI Economics: the more intelligent the technologybecomes, the more services it requires to stay healthy, secure, and aligned This is why so many leadership teams are struggling to make sense of theshift. They’re trapped in yesterday’s P&L while tomorrow’s competitors are from owning outcomes. OpenAI: Betting Big on Professional Services OpenAI isn’t just an AI product company. It’s a professional servicespowerhouse in disguise. With $2 billion in service-driven revenue today and atarget of $30 billion by 2026, OpenAI is proving that AI value creation requires Its delivery model doesn’t separate managed, support, or consultingfunctions. Everything falls under one umbrella: pro