2025年增长最快品牌

IN THIS REPORT Every year, our rankings are supplementedby case studies that go deeper into thebrands on the list and the audiences drivinggrowth. This year, we explore… ABOUT THIS REPORT 5Why DoorDash makesthis year’s ranking Morning Consult’s Fastest Growing Brands is the definitive measure ofbrand growth for both emerging and established brands, showcasing a widerange of companies and products that have accelerated their consumerappeal and awareness in 2025. 6TikTok Shop’s growthcoincides with moresocial media shopping In this report, we rank the top 20 brands that have seen the biggest rise inpurchasing consideration this year and how that is playing out across thegeneral population and other key demographics. Plus, we profile the brandsthat have made an impression on consumers. 13Gen X is getting moreinto gaming Rankings in the Fastest Growing Brands 2025 report were determined bytaking the share of consumers who said they were considering purchasingfrom a brand in Q3 (Jul. 1-Sept. 30, 2025) and subtracting the share whosaid the same in Q1 (Jan. 1-Mar. 31, 2025). A brand needed an N-size of atleast 500 to make it onto a demographic’s ranking. 19Which demographicsare driving AI chatbots’rising popularity 24How legacy brandsleveraged TikTok forgrowth We track 5,000 brands—so why didn’tyours make the list this year? Here’s just a sample of the brands we track across categories •Manufacturing & Industrial (John Deere)•Media & Entertainment (Netflix, WaltDisney, AMC Theaters, The Atlantic,Univision)•Nonprofits & Charitable Organizations •Airlines (Delta, Southwest, JetBlue)•Automotive Companies (Ford Motor,Toyota Motor)•Digital Platforms and Services (eBay,Bumble, Pinterest, TikTok)•Education (Harvard University, TheCollege Board) (American Red Cross, Goodwill, Wounded Warrior Project)Pharmaceuticals & Biotech (Humana,Bayer, Johnson & Johnson)Retail & Consumer Goods (Lululemon,Dollar Shave Club, 7-Eleven, Home Depot)Travel & Hospitality (Hilton, Marriot,Airbnb, Expedia)Technology (Apple, Google, Block, Inc.)Wireless Network Providers (AT&T,Verizon) Energy & Utilities (Southern Company,NextEra Energy, Chevron)Financial Services (Intuit, Ally Financial,U.S. Bank)Food & Beverage (Coca-Cola, BurgerKing, McDonald’s, Founders BrewingCompany)Insurance (Allstate, State Farm, FM Global) GET A FREE BRAND DIAGNOSTIC This list is just the tip of the iceberg. Are we tracking your brand? Or, arewe tracking your competitor? Get in touch—and we’d be happy toprovide a free brand diagnostic. Powered by more than 30,000 daily interviews across 40+ global markets, Morning ConsultIntelligence is the AI-powered, always-on consumer insights platform trusted by hundreds of leadingbrands to stay ahead of market shifts, customer expectations, and competitor moves.Want to seeMorning Consult Intelligence in action?Get in touch to see if we already track your brand, and join usfor a free brand diagnostic. Learn More Key takeaways TikTok Shop is increasingly a destination for onlineshoppingDirect-to-consumer brands should take note that moreconsumers are using this social media e-commerceplatform to make purchases. Overall, purchasing consideration is largely stagnantThe average purchasing consideration growth forbrands included in this analysis was 0.73, meaning thatmost brands saw nominal changes to theirconsideration over the course of 2025.EXECUTIVE SUMMARY More adoption of BNPL and fintechYounger and lower-to-middle income consumers areturning to buy now, pay later and financial tools more. AI tools were more prominent amongst youngerdemographic groups, like Gen Z and millennials. Growthfor these tools are also more common amongst higher-income consumers. Gen Xers are gaming more Major gaming brands made Gen X’s list this year, coincidingwith an increase in gaming activity amongst thoseconsumers according to Morning Consult tracking data. DoorDash expands its user base The meal and grocery delivery service made therankings for older demographics (Gen X and boomers)and middle-income consumers. DoorDashexpands its userbase with oldergenerations Elevated by older consumers, DoorDash exploded onto this year’s Fastest Growing Brands ranking. Purchasingconsideration for DoorDash has been steadily rising for years, but older generations drove much of the growthmore recently. Here’s what we know about boomers who have purchasing intent towards DoorDash: It’s worth drilling deeper into the jump inconsideration from boomers. This is onedemographic that, according to MorningConsult surveys, tends to prefer timelessclassics as opposed to adopting newtechnologies and brands. So who are theboomers driving interest in DoorDash, andwhat makes them different? •They’re younger:These boomers are more likely to be in what we called the “late boomer” bucket, i.e., theywere born in 1955-1964 (early boomers are born between 1946 and 1955).•They’re more likely to be divorced or widowed:This group is one that may be less