创建数据驱动的交付体验

How delivery and experience management (DMXM)unlocks business-changing insights for online retailers 1 | A data-driven delivery experience Introduction:the untapped potential Big data has the power to transform onlineretail. In fact, by 2029, global retailers areexpected to invest $16.68 billion in data Despite retailers’ determination to craft data-driven strategies, and the correspondingincreases in investment, much potentially This guide argues that the data generated acrossecommerce deliveries and the post-purchaseprocess represents a huge area of under- The guide also explores the barriers to gatheringand utilizing such data effectively. It showsspecifically how nShift can help businesses 2 | A data-driven delivery experience The power and potential In a nutshell, well-used data has the power toboost a retailer’s revenue. That’s good to know, 4.Manage inventory and supply chains–accurate data helps retailers predict futureinventory needs. This minimizes waste and There are at least five specific ways that retailerscan use data to improve their performance: 1.Understanding big trends and patterns – that shape what products retailers bringto market and what price they should sell at. 5.Build customer loyalty– understandingwhich products are strong sellers ensuresthat you provide similar products,keeping customers coming back for more. 2.Creating more efficient operations–understanding when demand is likely tobe high makes planning warehouse andtransport capacity easier. Combining data 3.Create a more personalized customerexperience– data does more than illuminatemajor trends. It can help businesses tailortheir experience to customers’ needs. This 3 | A data-driven delivery experience Three big barriers to As we’ve seen, data is crucial to a retailer’sperformance. But three major barriers tend to •The curse of disparate data or “data silos” - valuable information typically lies hiddenin a variety of systems across the company,a phenomenon known as “data silos”.Astaggering 84% of executives report suffering •Inaccessible formats- huge amounts ofraw data hold the potential to transformthe business for the better. But such dataneeds compiling and analyzing in a way that •Insufficient data analytic skills– evencompanies that have access to the best datadon’t always know what to do with it. While 4https://www.datadynamicsinc.com/blog-disentangle-from-the-shackles-of-data-silos-the-key-to-unlocking-the-transformative-power-of-your-data-assets/5https://edgedelta.com/company/blog/what-percentage-of-data-is-unstructured6https://shorturl.at/XkCaZ 4 | A data-driven delivery experience Transforming the delivery Many retailers fail to pay attention to the wealthof data generated across the delivery and post-purchase processes. When combined and analyzed 1. Optimizing and reducing carriercosts Last-mile deliveries today account for over half of alllogistics costs.It follows that reductions here will The greater access a retailers or warehouse has tocarrier costs and performance data, the more easilythey can select the most cost effective last-mile Automatically select the most cost-effective option with nShift includes a library of over 1,000 ready-madecarrier connections. It makes it easy for retailers tocompare carrier costs and performance, and switch 5 | A data-driven delivery experience 3. Better customer communication Successful retailers realize that the post-purchaseexperience has the power to become a powerfulmarketing tool. Shoppers are more likely to read For this to have maximum impact, communicationsneed to be planned properly. And this is where Generally speaking, the higher the value of the order,the more likely the customer is to check updates. If ashopper has selected something expensive, there is areal opportunity to plan a series of updates, graduallyintroducing an important sales or brand message.If 2. Improving the customer experienceat checkout Offering the best delivery options at checkout is adifficult balancing act. The richer the choice, thehigher conversions are likely to be. nShift research Creating tailored communications with nShift nShift enables retailers to build a post-purchaseexperience with tracking portals and alerts via email,SMS, and messaging apps. These are designed tolook exactly like the rest of their website, so the Looking at previous patterns enables retailers tooptimize their checkout. For example, a retailermay notice that shoppers might opt for signed-for Creating a data-driven checkout with nShift If a company’s data suggests that shoppers tendto opt for a particular delivery option when buyingcertain kinds of items, retailers can easily configure The most sophisticated retailers will tailor deliveryoffers to customers based on their purchasing. WithnShift Checkout, retailers can configure the checkout 6 | A data-driven delivery experience 4. Increasing customer loyalty bykeeping delivery promises For an online retailer, t