通过5G数据分析功能解锁终极游戏玩家体验-stc

Sports and entertainment content continues to rank amongst thehighest-ranking consumer services, especially for interactive and evenimmersive content. While the trend is truly global in nature, this is inevidence even in markets in the Middle East like Saudi Arabia where gaming,and eSports are seeing strong growth as a sub-segment. Executive summary Sports and entertainment content continues to rank amongst thehighest-ranking consumer services, especially for interactive andeven immersive content. While the trend is truly global in nature,this is in evidence even in markets in the Middle East like SaudiArabia where gaming, and eSports are seeing strong growth as asub-segment. Challenge Moreover, even if the operator isable to improve user experienceand see broad-based results,it is also important that theimprovements are communicatedeffectively in order to swayconsumer sentiment.Consumers should be notifiedabout the improved conditions sothat it creates explicit recognitionand increased user engagementand stickiness. Mobile operators are undersignificant pressure to monetisetheir 5G network investments.Typically, the bulk of earlyrevenue opportunities comethrough consumer services,as this is the area of fastestmigration from previousgenerations. Some of the mostpopular and “sticky” consumerservices include gaming, which isa distinct sub-segment and theseusers tend to generate higherARPUs for the operator. specialised requirements whichinclude not only higher bandwidthrequirements but also bandwidthboosts “on-demand”. In otherwords, gamers may seek a suddenboost depending on their currentlocation, time of days, stage ofgameplay and other factors. In fact, the Saudi governmenthas prepared a detailed NationalGaming & Esports strategy, underwhich the upcoming Qiddiya Citywill build four dedicated venuesfor esports with targets to attractup to 10 million visitors per year.This will position KSA as a globalhub for gaming and eSports.Moreover, KSA will play hostevery year from 2024 onwardsto the eSports World Cup.According to statistics, SaudiGamers account for 60% of thetotal population, and 55% of themare willing to pay for games.While there are a significantnumber of avid gamers in KSA,these subscribers have However, consumer services likegaming make significant demandson network resources which cancause inconsistent or degradeduser experiences at inopportunemoments. Mobile operators’ needto prioritise user experience forservices like gaming so as tomonetise their 5G investmentsand increasing user stickinessand willingness to pay. To meet the growing demandfor gaming, stc has collaboratedwith Huawei to offer “gameacceleration” for games likePUBG. Solution To provide stable user experience, the network needs to be ableto monitor and measure user experience and quality at all times,dynamically. stc based on an intelligent packet core that isintegrated with the NWDAF, which stands for Network DataAnalytics Function, a new network function introduced throughthe 3GPP’s Release 15. This solution combines 5G networks withintelligence to enable stc end users to perceive network experiencein real time and ensure real-time experience. It supports stc’sgame-based experience monetisation.re on Demand API, which taps into the network for the accelerated and dedi- A new solution called IPE(Intelligent PersonalizedExperience) is implemented basedon 3GPP 5G Network Functions,mainly the NWDAF andAI-powered UPF. This solutionequips the Core Network withenhanced AI capabilities such asmachine learning, model training,and intelligent inference. expandable service portfoliowhere they can activate acomprehensive end-to-endservice range. When applied to the challenge ofenabling better user experiencesfor gaming subscribers, the role ofthe NWDAF can be seen opposite. The impact of the new solutionwould be to offer acceleratedperformance benefits to “VIP”users in real-time. Moreover, theresult of the acceleration wouldbe visible to these VIP users inthe form of an icon on the homescreen, usually at the top next tothe icon for signal strength.This acceleration is achieved bytapping into the Quality Exposureon Demand API, which taps intothe network for the acceleratedand dedicated performance tothe individual user. ure on DemandAPI, which taps into The verified solution is welldesigned to enable the networkto determine the users’ serviceexperience quality in real timebased on multi-dimensionalindicators, involving uplink anddownlink bandwidth, delay, andjitter of an application, so thatwhen the Core Network detectsthat a user encounters a poor-QoEevent, such as high delay or lowrate, it immediately activates anexperience assurance procedure.Service providers, throughNWDAF, have an infinite and Impact& Statistics The primary benefits ofdeploying the dynamicUE logo and QoE assurancesolutions is a direct, positiveimpact on ARPU. stcreleased Game ModeAdd-on package to“level up” user experienceof Gaming and moreentertainment