加速智能手机在非洲的普及

Accelerating SmartphoneAdoption in Africa Insights from the DRC, Kenya, Nigeria,Rwanda, Senegal, South Africa, Togo andZambia November 2025 The GSMA is a global organisation unifying the mobile ecosystem to discover,develop and deliver innovation foundational to positive business environmentsand societal change. Our vision is to unlock the full power of connectivity sothat people, industry and society thrive. Representing mobile operators andorganisations across the mobile ecosystem and adjacent industries, the GSMAdelivers for its members across three broad pillars: Connectivity for Good,Industry Services and Solutions, and Outreach. This activity includes advancingpolicy, tackling today’s biggest societal challenges, underpinning the technologyand interoperability that make mobile work, and providing the world’s largestplatform to convene the mobile ecosystem at the MWC and M360 series ofevents. We invite you to find out more atgsma.com GSMA Intelligence is the definitive source of global mobile operator data, analysisand forecasts, and publisher of authoritative industry reports and research.Our data covers every operator group, network and MVNO in every countryworldwide – from Afghanistan to Zimbabwe. It is the most accurate and completeset of industry metrics available, comprising tens of millions of individual datapoints, updated daily. GSMA Intelligence is relied on by leading operators, vendors, regulators, financialinstitutions and third-party industry players, to support strategic decision-makingand long-term investment planning. The data is used as an industry referencepoint and is frequently cited by the media and by the industry itself. Our team of analysts and experts produce regular thought-leading researchreports across a range of industry topics. www.gsmaintelligence.com info@gsmaintelligence.com Authors Kenechi Okeleke, Senior Director, GSMA IntelligenceKamal Andiwal, Director, Fiscal and Economic Policy, GSMASayali Borole, Senior Analyst, GSMA Intelligence Acknowledgement We would like to acknowledge the contributions of the GSMA team: AngelaWamola, Caroline Mbugua, Linus Melly, Modou Mamoune, Jimmy-Christel Ngoma,Phillipe Goabga, Nomonde Gongxeka-Seopa, Kalvin Bahia and Harry FernandoAquije Ballon, the Qhala team, policymakers and regulators across Africa, mobileoperators, device OEMs, survey respondents, focus group participants andkey informant interviewees to this research. Your input has been invaluable inidentifying and shaping the insights and analysis presented in this report. Contents 1. Mobile internet adoption trends ............................................................................... 101.2 Understanding the usage gap in Africa ......................................................................................111.1 A crucial shift in the digital inclusion challenge. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..111.3. The impact of smartphone affordability on the usage gap ............................................................14 2. Evaluating the factors influencing smartphone adoption in Africa ....................................... 18 2.1. Device ecosystem factors ....................................................................................................202.2. End-user factors ..............................................................................................................272.3. Macro factors ..................................................................................................................29 3. Democratic Republic of Congo.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..341.7. The connectivity landscape in the DRC...................................................................................361.8. Factors influencing smartphone adoption in the DRC.................................................................37 4. Kenya........................................................................................................................................................................ 444.1 The connectivity landscape in Kenya.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 464.2 Factors influencing smartphone adoption in Kenya ....................................................................46 5. Nigeria........................................................................................................................................................................565.1 The connectivity landscape in Nigeria.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..585.2 Factors influencing smartphone adoption in Nigeria...................................................................58 6. Rwanda.............