市场洞察墨西哥

MEXICO June 2011 This Market Insight is one of an ongoing series of market profiles produced by the Market Intelligence Group [MIG] ofthe European Travel Commission [ETC]. New market profiles will be added to the series and updated at regularintervals.This Market Insight is one of an ongoing series of market profiles produced by the Market Intelligence Group [MIG] ofthe European Travel Commission [ETC]. New market profiles will be added to the series and updated at regularintervals. The members of the MIG comprise the Research Directors of the 35 National Tourist Offices (NTOs) that are membersof ETC. The group regularly commissions and publishes market intelligence studies, handbooks on methodologiesand best practice, and facilitates the exchange of European tourism statistics on the ‘TourMIS’ web platform[http://www.tourmis.info].The members of the MIG comprise the Research Directors of the 35 National Tourist Offices (NTOs) that are membersof ETC. The group regularly commissions and publishes market intelligence studies, handbooks on methodologiesand best practice, and facilitates the exchange of European tourism statistics on the ‘TourMIS’ web platform[http://www.tourmis.info]. More information on ETC’s programme of market intelligence activities - including links to studies and sources ofEuropean tourism statistics-can be found on the organisation’s corporate website:http://www.etc-corporate.org.More information on ETC’s programme of market intelligence activities - including links to studies and sources ofEuropean tourism statistics-can be found on the organisation’s corporate website:http://www.etc-corporate.org. OVERVIEW •Mexico generated 14.2 mn outbound tourist trips in 2010, in addition to 77.3 mn day trips abroad. Of the14.2. mn trips, 3.0 mn were by air, 5.0 mn were overland trips to the US border region ('turistasfronterizos'), and 6.2 mn were overland trips going further afield. •Total spending by Mexicans abroad amounted to US$7.3 bn in 2010, ranking the country 32ndin the worldin terms of international tourism expenditure, according to UNWTO.•Provisional figures for 2010 suggest increases of 2.1% in the number of outbound tourist trips, 2.3% in thenumber of outbound trips by air, and 2.1% in total spending abroad.•Even excluding day visitors, the USA is the destination for 92% of outbound trips from Mexico. It is COUNTRY PROFILE Age Ancestry & Migration •The Mexican population is relatively homogeneous, in that (by various estimates) 60-75% are mestizo(Amerindian-Spanish). About 12% are pure Amerindian, and 30% predominantly Amerindian.Some10-15% is of European descent. These are mainly of Spanish extraction, but there are also substantial •According to the 2000 Census, there were 21.6 mn people of Mexican origin living in the USA, 8.8 mn ofwhom were born in Mexico (29.5% of the foreign-born population of the USA and 3.3% of the total USpopulation). The numbers of Mexicans living in the USA in 2007 may therefore be approaching 11 mn, •Mexico opened its borders to immigrants (especially political asylum seekers) from South America in the1970s and 1980s. Estimates of the numbers of immigrants from each country vary widely, but are •There are reported to be about 1 mn US citizens (many of them retired) living in Mexico. Language & Religion •97% of the population speaks Spanish, thede factonational language. About 6% speaks indigenous •About 89% of the population is Roman Catholic and 6% (mainly in the south) Protestant. About half go tochurch once a week. Only 4% of Mexicans describe themselves as non-religious. Economic Data 1 MEP = EURO.073 Note: Because Mexico does not offer unemployment benefits and unemployment does not cover theinformal sector, the official unemployment figures are not regarded as meaningful. Mexico's Economy 2009-10 •Mexico is considered as a middle-income country with a generally prosperous market economy, but •Mexican real GDP grew by 5.5% during 2010, and is expected to grow by approximately 4.2% from 2010-2011. In terms of world prosperity in 2003-07, economic growth in Mexico was moderate (3.4%). However, the growth rate for the period 2002-2010 was only 2%.•The low growth rate is reflected in the decline of GDP per capita, which decreased by 20% in 2009 andhas increased by 13.6% in 2010. According to International Monetary Fund estimates, it is probable thatby 2013 it will be equal to 2008. Mexico currently has a GDP per capita of 9243 dollars, which puts it in 61st Like many Latin American countries, Mexico has a very unequal distribution of income. The Gini index(a measure of the distribution of incomes; a value of 0 expresses total equality and a value of 1 maximalinequality; Sweden has a Gini coefficient of 0.23and in contrast Namibia’s is 0.70 ) was.506 in 2008. In terms of health and education, Mexicans have 8.7 years of schooling and a 76.7 year life expectancy at TRAVEL PROFILE Mexican Outbound Trips % annual change Total vis