在旅游和酒店业工作获得的可转移技能

Transferable Skills Gained by Working in All rights reserved. The contents of this report may bequoted, provided the source is given accurately and While we encourage distribution via publicly accessiblewebsites, this should be done via a link to ETC’scorporate website, www.etc-corporate.org This report was produced by the School of Hospitality and TourismManagement of University of Surrey Published by the European Travel CommissionRue du Marché aux Herbes, 61, 1000 Brussels, Belgium Website: www.etc-corporate.orgEmail: info@visiteurope.comImages copyright: Unsplash.comFreepik.com TABLE OF CONTENTS 2LIST OF TRANSFERABLE SKILLS 2.2Career Aspiration for Children 2.3Barriers to Work in Our Industry 3TRANSFERABLE SKILLS MODEL 4.1Approaches to Training Hard Skills4.2Approaches to Training Soft Skills 5METHODOLOGY 5.1List of Transferable Skills - Survey5.2Transferable Skills Model - Focus Group FOREWORD Travel embodies the essence of human connection. It revolves around shared moments and interactionsthat leave lasting impressions. At the core of this intricate tapestry of experiences are hosts—proficient In the wake of the pandemic, discussions about the revival of the Tourism and Hospitality sectoroften emphasise digital advancements and the need for a green transition. Yet a vital aspect is often We are already battling a significant shortage of skilled workers in tourism. Reduced flight schedules,struggling restaurants, and hotels closing entire floors due to lack of staff are among the cripplingconsequences. This scarcity poses a significant obstacle to Europe’s tourism recovery, second only to This challenge demands action. We need to engage the next generation and show them theopportunities within our industry. The narrative surrounding tourism careers must be rewritten.Often misunderstood, these professions offer invaluable skills—communication, teamwork, problem- Jobs may be evolving, but the essence of hospitality remains unchanged. In 2023, the EuropeanYear of Skills,decidedto shed light on the promising paths within tourism. We are crafting a At the European Travel Commission, we stand united to champion our professionals of tomorrow. Thisstudy is the first step towards rekindling the passion, the pride, and the profound sense of purposethat comes with a job that shapes dreams and forges connections. We hope that this is the start of Teodora MarinskaCOO EXECUTIVE SUMMARY Addressing labour shortages affecting the travel and hospitality sector demands a multifacetedapproach, focusing on facilitating worker mobility, adopting innovative technologies, and changing thesector’s image as a workplace. In collaboration with the University of Surrey’s School of Hospitalityand Tourism Management (SHTM), the European Travel Commission (ETC) has embarked on a long-term strategy to reshape the perception of the sector among the next generation of workers. The The primary mission of this project is to address the challenges faced by the Tourism and Hospitalityindustry, including labour shortages and an unfavourable image. The project seeks to accomplish the •Support the industry:The books aim to attract individuals eager to learn and explore diverseopportunities within the Tourism and Hospitality sector, providing them with valuable on-the- •Build confidence and pride of people working in the sector:To not only contribute to personalsatisfaction, but to drive the ripple effect that fosters a positive work culture, promotes personaland professional growth, and contributes to overall well-being and success. •Empower parents:By offering books that introduce transferable skills taught in the sector,the project aims to empower parents to educate their children about key skills essential forvarious careers. The project emphasises that the Tourism and Hospitality industry can serve OBJECTIVES AND RESEARCH DESIGN:To achieve its goals, the project conducted a three-stepsequential, mixed-method research to answer key questions: 1.Identify transferable skills:An online panel-survey with people who have been, or are workingin the travel and hospitality sector was designed and used to reveal: •parental aspirations in terms of career choice of their children.•barriers to work in the Tourism and Hospitality sector. EXECUTIVE SUMMARY 2.Develop a transferable skills model:Two focus groups with eight participants each categorized116 transferable skills identified via the survey. The participants, a mix of industry professionals and 3.Understand how children aged 5-11 learn transferable soft skills:Three focus groups wereconducted, with a total of 21 participants who had diverse backgrounds related to children’s educationand development. The sessions, led by a moderator and an observer, focused on discussing how to RESULTS •Parents hope for their children to pursue careers in engineering followed by law, finance, andhealthcare. Tourism and Hospitality is in the mid-field. •Key barriers to work in t