如何在你的游戏中构建有效的优惠系统

Discover how top games structure Offer System, what’snew, and how to build a scalable system that performs. Playlinerby Sensor TowerPlayliner, Sensor Tower’s state-of-the-art platform for analyzing Live Ops, enables you to dive into a rich repository of events,updates, and monetization offers across hundreds of top games.Whether you’re designing a new offering, reengaging existing This report gives you a preview of the rich insights availablein-platform – use these evidence-based recommendations to WHY Do You Need an Offer System? LTV Maximization ARpU growth comes from multiple levers:Conversion, Repeat Purchases, Average Transaction Value, Demand Segmentation & Personalization While Shop covers basic, always-on needsOffers deliver higher value, urgency, and personalization The goal is not just to sell A good offer system:●Helps players overcome friction●Supports progress at critical moments Common MythsAbout Offers The more offers you have, the better they performPlayers don’t wantmoreoffers → They want the right offer, at the right moment, for the right reason Cheaper offers always mean a better conversion strategyLow entry price boosts conversionHowever, some players are ready to pay more from the start Players buy only emotionally – because of visuals and excitementPlayers buy only rationally – by calculating value and efficiency So HOW do you avoidthese mistakes,and build an Purchases happen at the intersection of emotion + calculation + context.Visuals and presentation attract attention, while value is evaluatedintuitively, not through deep calculations. Core Building Blocks of an Offer System 1 2 3 Offer Types & VisualizationWhat types of offers exist andwhat problem each one solves When and why an offer appears 6 5 4 Segmentation & Personalization Offers don’t compete or cannibalizeeach other Offer Types - All Rights Reserved There are dozens of offer types on the market today.But that doesn’t mean you need ALL of them. When choosing offer types, focus on: More offers ≠ better performance.A strong system is built on a fewtypes that work well together. Next, we’ll break down theTOP-performing offer typesand what makes them work. Login Offer The simplest and most stable offer type Simple & focused ●One clear bundle●No visual noise Why it works ●Extremely effective withSegmentation●Perfect fit forStarter Packs How it’s used ●Shown at session start●Or triggered by key moments(return, cooldown, Role in the system ●Acts as thebaseline offer●A reference point for: pricing and value Triggered Offer One of the top monetization touchpoints in Right place. Right moment:●Appear exactly when the player hits friction Typical triggers:●Level-based games → Revive / Play Onpop-up Why they work:●Offer exactly the resource needed tocontinue progress Price and Value: ●Price and value must match the real cost ofcontinuation●These offers rely more oncontext and need, Endless Offer Always something to buy ●Endless Offer works like a'10-in-1'deal Built-in self-segmentation ●Players choose how deep they go●Some stop at 2, others at 5 or complete the Strong ARPPU driver ●Depth is defined by player willingness, notforced pricing●Start cheap, scale smoothly: Low entry price → Two scaling strategies ●Price increases step by step●OR: Same price, but higher value (better for Strong visual hook ●Each purchase unlocks'extra rewards for FREE'●6-slot or 3-slot Offers – great for rotation. Same Structure, new Visuals 1+X Offer This offer type is all about visuals and varietySame core value – completely different perception Psychology over mathMultiple FREE tiles create an illusion of overwhelmingvalue. Rational thinking switches off Common Visual & Reward Variations 1. 1+1 formatBuy one – get the same pack for freeClassic, easy to read, triggers discount instincts 2. Mirror format (1 + half + half)FREE rewards visually match the paid packIdentical tiles = strong feeling of high value 3. 1+6 or 1+12 formatsSheer number of FREE rewards feels stunningCreates a hypnotic 'too good to ignore' effect 4. 1+X with a focus on rare currencyDifferent rewards, one clear highlightPremium or rare items drive perceived 2-3 Bundles in One Offer Choice architecture as a monetization tool ●Addsbuilt-in Segmentationinside a single offer●Side-by-side options enablecontrolled Common Design Patterns: 1. Anchor the higher-priced options●First bundle is intentionally weak●Visually smaller and less attractive→ 2. Comfort vs premium contrast ●1-2 options sit in a 'comfortable' price range●3rd option is expensive but clearly morevaluable 3. 'Buy Them All' option●Multiple balanced bundles OR Buy themALL with20-40% OFF Clearly highlighted by color and size.More than 2Х value without a 2Х price. The ‘Buy All’ price is only slightly higher than the mostexpensive offer: a $2 difference – while the value gain is $10+2 Battle Pass+ Why Battle Pass Works ●'I’ve already progressed so much