第一章：向医疗保健专业人员推广处方药

What, When and How to promote Prescription-Only Medicines (POM) WHATis promotion of POM toHealthcare Professionals (HCPs)? HOWa POM should be promoted? Minimum content: consistent with the summary ofproduct characteristics (SmPC), supply classification, Any activity which promotes the prescription,supply, sale, administration, recommendation orconsumption of POM. In an accurate, balanced, fair, objective, andsufficiently complete manner. It must not mislead by Promotion of POM to the general public isprohibited. All promotion sources must be quoted WHENa POM could be promoted? Comparative promotion must be based on relevant From the grant of the marketingauthorisationallowing its sale or supply. Transparency of promotion: Avoid disguisedpromotional activities. Be clear and transparent when Encouraging its rational use. Promotion of POM to HCPs Real Life Scenarios For prescription-only Prior to the grant of the Press releases: Are there limitations on comparingproduct X to competitor product Y in Which type of information can beprovided before marketing What is the purpose of a pressrelease? ▪Guarantee and be clear about itsinformative purpose and intentionality. ▪It is not proper to include, forcomparison purposes between ▪Non-promotional, general informationabout research and developmentprograms, and regulatory Are we authorized to use the product ▪Avoid undue and disguised promotion.For example: avoid unjustified andrepetitive reference to POM brand, avoid To whom promotion of POM cannot And in which context? ▪It is not allowed to promote POM tothe general public or to those ▪For a commercialized medicine, aPharma Company should not promote EFPIA Ethics in Practice Curious to know more aboutPromotion of Prescription- Please refer to following link orconnect with your Ethics and