2025年AI搜索现状 - AthenaHQ

Foreword from the CEOForeword from the CEO AtAthenaHQ, we're not merely building another analyticsplatform. We're pioneering an entirely new discipline calledGenerativeEngineOptimization,because we understandthat the rules of digital visibility have fundamentally changed.The billions of dollars invested in traditional SEOstrategies overthe past two decades represent knowledge that must now bereimagined for anAI-first world.At AthenaHQ, we're not merely building another analyticsplatform. We're pioneering an entirely new discipline calledGenerative Engine Optimization, because we understandthat the rules of digital visibility have fundamentally changed.The billions of dollars invested in traditional SEO strategies overthe past two decades represent knowledge that must now bereimagined for an Al-first world. When I joined Google's Search team, I thought I was working onthe future of information discovery. What I discovered insteadwas that I was witnessing the end of an era.When I joined Google's Search team, I thought I was working onthe future of information discovery. What I discovered insteadWas that I was witnessing the end of an era. During my time on Google's information acquisition team, theteam responsible for gathering and processing the data thatpowers Search, I had a front-row seat to one of the mostsignificant shifts in digital history, akin to the shift from web tomobile. I watched as traditional search behavior began evolvinginto something entirely new. Users were no longer content withlists of links; they wanted direct, intelligent answers.The "10 blue links" paradigm that had defined search forDuring my time on Google's information acquisition team, theteam responsible for gathering and processing the data thatpowers Search, I had a front-row seat to one of the mostsignificant shifts in digital history, akin to the shift from web tomobile. I watched as traditional search behavior began evolvinginto something entirely new. Users were no longer content withlists of links;theywanted direct,intelligent answers Rather than relentlessly pursuing clicks and traffic, imagineLLMs acting as skilled salespeople who engage with users,understanding their needs, and guiding them to relevant solutions.Overall, this results in less traffic, but each one will be far morequalified and valuable to your business.Rather than relentlessly pursuing clicks and traffic, imagineLLMs acting as skilled salespeople who engage with users,understanding their needs, and guiding them to relevant solutions.Overall, this results in less traffic, but each one will be far morequalified and valuable to your business. decades was giving way to AI-generated responses capableof understanding context, synthesizing vast amounts ofinformation, and delivering tailored guidance to each user.The "10 blue links" paradigm that had defined search fordecades was giving way to Al-generated responses capableof understanding context, synthesizing vast amounts ofinformation,and deliveringtailored guidanceto each user This report reflects months of research across millions ofAIresponses.More importantly, it represents our mission to ensurethat businesses don't just survive this transition, they thrive in it.We've seen companies go from zero AI search presence tocapturing 25% share of voice in their category within months.We've watched smaller companies outmaneuver competitorstwenty times their size by mastering these new dynamics first,and have seen large companies protect their lead onAI Searchfrom smaller, more nimbler competitors.This report reflects months of research across millions of Alresponses.More importantly,it represents our mission to ensurethat businesses don't just survive this transition, they thrive in it.We've seen companies go from zero Al search presence tocapturing 25% share of voice in their category within months.We've watched smaller companies outmaneuver competitorstwenty times their size by mastering these new dynamics first,and have seen large companies protect their lead on Al Searchfrom smaller, more nimbler competitors. We carefully chose the term "generative engines" rather than"answer engines" to emphasize the dynamic and adaptive natureof these systems, as each response is uniquely shaped by thequestion, context, and data at hand.We carefully chose the term "generative engines" rather than"answer engines" to emphasize the dynamic and adaptive natureof these systems, as each response is uniquely shaped by thequestion, context, and data at hand. As we saw the rise ofChatGPTand the subsequent SearchGenerativeExperience toAIOverviews to nowAIMode on Google,thequestion wasn't whether or not this shift would come,but howquickly it will, and which companies would seize theopportunity.That realization led to a stark choice:remain on thesidelines of this revolution,or step into the arena and helpshape it. I chose to act.As we saw the rise of ChatGPT and the subsequent SearchGenerative Experience to Al Overviews to no