2025年全球康养经济报告

2025 Global WellnessEconomy Monitor 2025 NOVEMBER 2025 Copyright © 2025 by the Global Wellness Institute Quotation of, citation from, and reference to any of the data, findings,and research methodology from this report must be credited to theGlobal Wellness Institute. Suggested citation: Johnston, K. (2025).Global Wellness Economy Monitor 2025.Miami, FL: Global Wellness Institute. https://globalwellnessinstitute.org/2025-global-wellness-economy-monitor/ For more information, please contact research@globalwellnessinstitute.orgor visit www.globalwellnessinstitute.org. Contents About the Global Wellness Institute The Global Wellness Institute (GWI), a 501(c)(3) non-profit organization, is considered the leading globalresearch and educational resource for the global wellness industry and is known for introducing majorindustry initiatives and regional events that bring together leaders and visionaries to chart the future. GWIpositively impacts global health and wellness by advocating for both public institutions and businessesthat are working to help prevent disease, reduce stress, and enhance overall quality of life. Its mission isto empower wellness worldwide. www.globalwellnessinstitute.org About the Authors Global Wellness Economy Monitor 2025was prepared by Katherine Johnston, assisted by Joanne Hopkins,Ophelia Yeung, and Tonia Callender. As GWI’s principal researchers, they are the team that has definedand measured the size of the global wellness economy and its sectors over the last eighteen years. Theiracademic and professional background is in economic analysis, international development, and publicpolicy. Ms. Johnston, Ms. Hopkins, Ms. Yeung, and Ms. Callender received post-graduate degrees fromGeorgetown, Johns Hopkins, Princeton, and Harvard Universities, respectively. Together, they bring manydecades of experience conducting industry research, impact assessments, policy analysis, and strategydevelopment for countries, regions, industry consortia, companies, and non-profit institutions aroundthe world. PREFACE What Is Wellness? Wellness is a modern word with ancient roots. The key tenets of wellness as both preventive and holisticcan be traced back to ancient civilizations from the East (India, China) to the West (Greece, Rome). In 19th-century Europe and the United States, a variety of intellectual, religious, and medical movements developedin parallel with conventional medicine. With their focus on holistic and natural approaches, self-healing,and preventive care, these movements have provided a firm foundation for wellness today. Wellness-focused and holistic modalities have gained more visibility since the 1960s/1970s under the writings andthought leadership of an informal network of U.S. physicians and thinkers (such as Halbert Dunn, JackTravis, Don Ardell, Bill Hettler, and others). As these have evolved, proliferated, and gone mainstream, theyhave informed the healthy living, self-help, self-care, fitness, nutrition, diet, and spirituality practices thathave become a flourishing wellness movement in the 21stcentury. The Global Wellness Institute (GWI) defines wellness as:the active pursuit of activities, choices, and lifestylesthat lead to a state of holistic health. Thereare two important aspects to this definition.First, wellness is not a passive or static state, but ratheran “active pursuit” that is associated with intentions,choices, and actions as we work toward an optimal stateof health and well-being. Second, wellness is linked toholistic health—that is, it extends beyond physical healthand incorporates many different dimensions that shouldwork in harmony (seeFigure). Wellnessis an individual pursuit—we have self-responsibilityfor our own choices,behaviors,andlifestyles—but it is also significantly influenced by thephysical, social, and cultural environments in which welive. Research on the determinants of health indicatesthat environmental, socioeconomic, and lifestyle factorscan account for 80%-90% of our disease risks and healthoutcomes. Wellness is often confused with terms like health, well-being, and happiness. While there are commonelements among them, wellness is distinguished by not referring to a static state of being (i.e., beinghappy, in good health, or a state of well-being). Rather, wellness is associated with an active process ofbeing aware and making choices that lead toward an outcome of optimal holistic health and well-being. PREFACE What Is the Wellness Economy? The Global Wellness Institute (GWI) defines the wellness economy asindustries that enable consumers toincorporate wellness activities and lifestyles into their dailylives.In our definition, the wellness economyencompasses eleven varied and diverse sectors. GWI began measuring the size of the global wellness economy more than ten years ago, when wepublished the first edition of theGlobal Spa & Wellness Economy Monitorand estimated wellness as a $3.4trillion industry in 2013. To our knowl