美妆报告：第二部分 超越交易：驾驭美妆零售新常态

Beyond Transactions: Navigating Beauty Retail’s New Normal We’ve been exploring three major forces that are reshaping howpeople think about beauty shopping in physical stores. The bottom line? Physical stores need to evolve into spaces thatserve different beauty motivations–whether someone’s chasingthe latest trends, focused on wellness, or just wants products thatdeliver real results. In our last report, we focused on Glow-Getters and SavvySubstitutors. Now, we are turning our attention to two otherequally important segments– theLabel Luminariesand theTimeless Tacticians. The Forces Shaping Today’s Beauty Retail Experience Our recent research that surveyedover 1,600 U.S. Beauty Shoppersreveals how several macro trends areredefining customer expectations andbehaviors. Almost half think beautytrends change so quickly, and physicalretail hasn’t caught up. All respondents regularly make beauty purchasesin the physical store (at least every six months).They also purchase beauty products in the physicalstore from at least one of the 11 brands below. This study was designed to represent a diversecross-section of shoppers, balanced by age, gender,race, region, and income. Our findings illuminate how retailerscan reimagine their physical spacesto win in this new era of beauty retail. Our beauty shopper insights are grounded in three macro forcesreshaping today’s retail experience. We explored these in depthin our first report but highlight them again below. 2. Longevity-Driven Beauty 1. The Influencer and Dupe Era 3. Mindful Minimalism Movement Less is officially more in beauty.Consumers are ditching productoverload and embracing curated,multifunctional essentials that actuallydeliver maximum efficacy. Social platforms have completelyreshaped product discovery, creatinga new shopping paradigm whereinfluence and value intersect. Beauty has become integral towellness, with shoppers investingin science-backed ingredients forlong-term skin health. This creates opportunities forretailers to bridge the gap betweendigital discovery and physical trial,helping shoppers validate onlinefinds through in-store experiences. This shift creates a goldenopportunity for brands focused onboth immediate results and lastingskin health. But they currently feel stressed andoverwhelmed by the sheer numberof beauty brands available, creatingopportunities for retailers who cansimplify the shopping experience. Three Defining Forces Reshaping the Industry Our research study found: 3. Mindful Minimalism Movement 1. The Influencer and Dupe Era 2. Longevity-Driven Beauty 95%prioritize affordable andeffective skincare 71%read labels carefully 59%of beauty shoppers activelyseek “dupes” (affordable alternativesto premium products) 69%maintain personal “no” listsof ingredients to avoid 83%have become more valueconscious when buying beautyproducts 70%of Gen Z and Millennialspurchase directly through TikTokand influencer links 69%rely on beauty productsto look and feel younger 69%think beauty product shoppingis overwhelming Let’s Dive Into theNew Beauty Segments… Building on the Beauty Retail Revolution Today, we complete the picture with:Timeless Tacticians:seeking simplistic and effectiveage-positive solutionsLabel Luminaries:health-driven, label-conscious explorers Part one we focused on:Glow Getters:experimental trendsetters drivingsocial commerceSavvy Substitutors:value-conscious dupe huntersreshaping affordability Our Focus Label LuminariesandTimeless Tacticians,along with our priorfocus of Glow Getters and Savvy Substitors, represent 75% of beautyshoppers. Each segment has unique motivations but shared needsretailers must address. These four segments are the most engaged beauty shoppers.They actively seek discovery, value engaging experiences, and drivehigher spending making them the most valuable targets for retail. The fifth segment, Simple Savers, represent 25% of shoppers.However, they prefer simplified, basic shopping experiences that don’trequire the experiential retail strategies explored in this research. BIO HABITS The health-conscious Label Luminariesprioritize wellness and transparency, livingby labels with strict personal standards forwhat they’ll put on their skin. They invest time researching ingredients andbrands, seeking products that align with theirwellness values. They’re willing to pay morefor clean, natural formulations and science-backed ingredients. 44%plan to spend more onbeauty in the next 5 years LabelLuminaries TOP PRIORITIES Most enjoy shopping for beauty products atretailers where they aren’t overwhelmed byconflicting claims and ingredient complexity. 1.Clean/Natural Ingredients2.Professional Recommendations3.In-store Information4.Social Media5.Brand Reputation They tend to be Millennials with averageincome and more diverse racial backgrounds(notably Asian). Wellness / Transparency / Education 71%always look at ingredientsof beauty products 72%prioritize holistic w