重新思考商业

Leadershipin a fast-changing world of business We live in a VUCA world–volatile, uncertain, complex and ambiguous. The last fiveyears have challenged every business leader, to survive and sustain performance. Butthereis no going back to the old world. The VUCA world is the new normal–a place tofind the new opportunities–vibrant, unreal, crazy and astounding. That requires newthinking–making sense of changing markets, developing new strategic directions,and energising your people to come with you. It’s time to hit the reset button. Winners in this new world think bigger and different, to harness the growth potentialof new markets and technologies, to redefine markets in their own vision, and engagecustomers and employees in more relevant and inspiring ways. They win throughambition and innovation rather than legacy and scale, out-thinking the competition,focusing on the new hotspots, embracing digital in more human ways. They definenew purpose and strategy,innovate business models and brands, harnessingnetworks and movements, to create a positive impact financially, and make a realdifference to people’s lives. Are you fit and focused on the future? Out-thinking your competitors is the best form of advantage today. Having a bettervision, strategy to guide you towards it, and people motivated you make it happen. Weexplore the change drivers–Asia to Latin America, women to Gen Y, crowdsourcingand collaborative consumption, social media and sustainability. We learn from themost innovative, disruptive businesses acrossthe world-Alibaba to Azuri,Zidisha toZynga,banking to shopping, education to entertainment. From these insights weexplore what a winning strategy looks like, and how to practical apply innovationacross your business. Reimagining your future, resetting your direction, and re-energising your people. Reimagine your future We live in an era of “awesomeness”, an ideas economy of incredible change andopportunity … •Futures…Flying cars and the Guiyang Circle, Moore’s Law andthe need forplastic brains•Change…Exploring new markets, exponential trends, deeper insights andthe best opportunities•Disruption…Incremental improvements are not enough, winners makemore dramatic, discontinuous innovations•Transformation…Think bigger and smarter, disruptive and transforming,be 10x better not 10%.•Growth… what does it take to drive and sustain profitable growth intoday’s world, and how does that translate into bettermarket value? Reset your direction A new generation of business, big and small, is emerging in these times of change.Here are some of their stories, and how they are winning: •Audacious…Google<X> solving big problems … and 23andMe one changinglives•Intelligent…Moven’sbetter mobile money… and Scanadu leading theinternet of things•Collaborative…Virgin Galacticmaking impossible possible… andThreadless with you•Enabling… Nike+ redefining its business … and Safaricom stretching acrosssectors•Networked… 3DHubs making 3D printing real … and Li and Fung makingany idea happen. Reenergise your people So what do you need to do to develop a better vision for your business, reset yourdirection, and energise your people for action? •Vision…Developing a better view of your purpose, market and thedifference you make.•Strategy…Making the right choices, to develop a strategic pathway forprofitable growth•Innovation …Business innovation, from your business model to customerexperience•People…Engaging your people in a better future, and making it relevant totoday•Leadership…What it takes to lead in a VUCA world, and where to start. Peter Fiskis a global thought leader-anexpert instrategy, innovation and marketing.Starting his career as a nuclear physicist, he went on to work for and with many of the world’sleading brands–from Concorde to Coca Cola, Red Bull and Santander, Virgin and Vodafone. Heis founder and CEO ofGeniusWorks,the London-based strategy and innovation consultingfirm, and visitingprofessor atIE Business Schoolin Madrid.His 7 books have beentranslated into 35 languages, includingthe new book“Gamechangers: Are you ready tochange the world?”Peteris an inspiring keynote speaker, highly experienced facilitator andpractical coach, and he was recentlyincluded in theThinkers 50 Guru Radarof the bestbusiness thinkers.Find out more at theGeniusWorks.com