XT…苹果营销steve chazin

Copyright holder is licensing this eBook under the Creative Commons License, Attribution 3.0 http://creativecommons.org/licenses/by/3.0/Please feel free to post this eBook on your blog, email it, or link to it with whomever you believe will benefit from reading it. tap into people’s innate desire to share theirpassion for products and help create “lift” -the irresistible force of millions of customers APPLEDOESNspecial place where their marketing secretsare kept, unless of course you count theircharismatic CEO’s brain. Theoffer here are careful deductions, empiricalresults and the product of my career as anengineer, sales rep, product manager,marketing executive, parent, son and avidconsumer (although not necessarily in thatorder.) These secrets are super condensedlearnings from my nearly decade-long tenureat Apple about how and why people springto action. Since that time, I’ve uncoveredmany ways that can enable any company to ’THAVESOMEfive secrets Iselling your product for you. Just as Applehas harnessed this power more than anycompany in history now you can too. Soeven though these really aren’t Apple’ssecrets these just may be even better. Hereare my proven ideas to help you market likeApple and improve your business and yourreputation at the same time.All I ask is thatyou share this eBook with everyone andplease come to MarketingApple.com toshare your thoughts, ideas and comments toimprove on our collective ‘secrets’.is there are more than justyou’ll have to visit my website - or hire me - What it does is make Apple Boil the story down to its syrupy goodness.ISN’TBeforepotentialradioseconds to tell their story and competitionwasdollar budgets.that.primaryplaceOnly then can they spreadMarketing isn’t what you do to reach iPod was “1,000 Songs inwas “3LiftG re a tenticesconsiderpurchases even before people see it.happens when people do your marketing forthe point. Remember, Marketing isn’t aboutMake sure you equip them with the right StepstotheTheseandtranscendoccursonlyafterm a r ke t i n gpeopleproductpurchaserst day iPhone sales proves Page 7Copyright @ 2007 MarketingApple.com Learn the secrets you (really)NEMORETHING...worldwide success and 1000% stock growth seeminglyovernight? The answer is simple, yet surprising:Better Marketing.This eBook teaches you 5 of the most importantApple-style marketing tips and tricks you can apply tohelp your business. Learn some of the marketingsecrets that propelled Apple from the backwaters ofthe PC market to the worldwide leader in consumerelectronics, music, video and mobile. Everyone - notjust marketers - will beneThis eBook is a free public service from a formerApple employee and current practitioner ofMarketingApple viral marketing. Please share thiseBook with all your friends and visitwww.MarketingApple.com to learn more and postyour comments and ideas for the community.Together we’ll build a valuable resource to helpeveryone market as well as Apple.Apple, PowerBook, iPod, iMac, MacBook and other product names are trademarks or registered trademarks of Apple, Inc..product names are trademarks of their own companies. need to know. This eBook created entirely on a Mac using Pages 2.0 Sony, Google and other company and